Digital Marketing to Enhance Customer Experience and Increase Airport Revenue / Search Inside This Book
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Chapter 1 - Introduction and Background on the U.S. Aviation Industry
(5-9)
Chapter 2 - U.S. Airport Governance and FAA Revenue Use Policy
(10-12)
Chapter 3 - Using the Passenger Journey to Identify Digitalization Opportunities
(13-18)
Chapter 5 - Digitalization Strategy by Nonaeronautical Revenue Area
(45-71)
Chapter 6 - Partnership Candidates that Ease the Development of Digitalization
(72-76)
Chapter 7 - Challenges to a U.S. Airport s Efforts to Digitalize
(77-78)
Appendix A - References and Background Information
(115-118)
Appendix D - Stages of an Air Passenger Journey
(125-128)
Appendix E - Sample Questionnaire from Case Studies
(129-132)