TRB’s Airport Cooperative Research Program (ACRP) Report 28: Marketing Guidebook for Small Airports explores development of a marketing program for general aviation or commercial service airports on a small or minimal budget.
View information about the TRB webinar on ACRP Report 28: Marketing Guidebook for Small Airports Tuesday, April 6, 2010 at 2 PM EDT.
The November 2013 ACRP Impacts on Practice highlights how the Fort Wayne International Airport in Indiana used ACRP Report 28 to create a marketing plan.
National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. https://doi.org/10.17226/14353.
Chapters | skim | |
---|---|---|
Front Matter | i-ix | |
Part 1 - Introduction to Airport Marketing | 1-9 | |
Part 2 - Preparation and Execution of a Marketing Plan | 10-64 | |
Part 3 - Implementation of the Plan | 65-134 | |
Part 4 - Additional Resources | 135-175 |
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