TRB’s Transit Cooperative Research Program (TCRP) Synthesis 105: Use of Market Research Panels in Transit describes the various types of market research panels, identifies issues that researchers should be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs.
The report also provides information about common pitfalls to be avoided and successful techniques that may help maximize research dollars without jeopardizing the quality of the data or validity of the results.
National Academies of Sciences, Engineering, and Medicine. 2013. Use of Market Research Panels in Transit. Washington, DC: The National Academies Press. https://doi.org/10.17226/22563.
|Chapter One - Introduction||5-7|
|Chapter Two - Literature Review||8-20|
|Chapter Three - Survey Results Use of Panels||21-29|
|Chapter Four - Case Examples A Variety of Panel Survey Applications||30-44|
|Chapter Five - Conclusions||45-49|
|Appendix A - Case Example of a Traditional Panel Survey: Puget Sound Transportation Panel||52-52|
|Appendix B - E-mail Invitation to Participate in the Industry Survey||53-60|
|Appendix C - List of Respondents||61-61|
|Appendix D - Revised Code of Washington Related to Ferry User Surveys||62-63|
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