TRB's National Cooperative Highway Research Program (NCHRP) Web-Only Document 100: Examples of Best Practices for Communicating the Economic Benefits of Transportation explores strategies and techniques that have been employed in the field to effectively communicate transportation's importance to the economy. The report also examines the circumstances under which the strategies and techniques were used, and why they may or may not have been successful.
National Academies of Sciences, Engineering, and Medicine. 2007. Examples of Best Practices for Communicating the Economic Benefits of Transportation. Washington, DC: The National Academies Press. https://doi.org/10.17226/23151.