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For transit agencies launching new on-demand services that are different from typical fixed route or demand-responsive routes, there can be issues in customer awareness of the service or comfort level with using it for travel.

The TRB Transit Cooperative Research Program's TCRP Synthesis 165: Customer Education and Awareness of On-Demand Mobility documents current practices in how on-demand services are marketed to various rider groups, including outreach to persons with disabilities, older adults, and marginalized populations.

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Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2023. Customer Education and Awareness of On-Demand Mobility. Washington, DC: The National Academies Press. https://doi.org/10.17226/26862.

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Publication Info

248 pages |  8.5 x 11 |  DOI: https://doi.org/10.17226/26862
Chapters skim
Front Matter i-viii
Summary 1-3
Chapter 1 - Overview 4-8
Chapter 2 - Literature Review 9-21
Chapter 3 - Survey Results 22-31
Chapter 4 - Case Examples 32-67
Chapter 5 - Conclusions 68-71
References 72-74
Appendix A - Survey Instrument 75-104
Appendix B - Surveyed Agencies and Locations 105-105
Appendix C - Survey Responses 106-242

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