Skip to main content


For transit agencies launching new on-demand services that are different from typical fixed route or demand-responsive routes, there can be issues in customer awareness of the service or comfort level with using it for travel.

The TRB Transit Cooperative Research Program's TCRP Synthesis 165: Customer Education and Awareness of On-Demand Mobility documents current practices in how on-demand services are marketed to various rider groups, including outreach to persons with disabilities, older adults, and marginalized populations.

Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2023. Customer Education and Awareness of On-Demand Mobility. Washington, DC: The National Academies Press.

Import this citation to:

Publication Info

248 pages |  8.5 x 11 |  Paperback
ISBN: 978-0-309-68769-0

What is skim?

The Chapter Skim search tool presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter. You may select key terms to highlight them within pages of each chapter.

loading iconLoading stats for Customer Education and Awareness of On-Demand Mobility...