For transit agencies launching new on-demand services that are different from typical fixed route or demand-responsive routes, there can be issues in customer awareness of the service or comfort level with using it for travel.
The TRB Transit Cooperative Research Program's TCRP Synthesis 165: Customer Education and Awareness of On-Demand Mobility documents current practices in how on-demand services are marketed to various rider groups, including outreach to persons with disabilities, older adults, and marginalized populations.
National Academies of Sciences, Engineering, and Medicine. 2023. Customer Education and Awareness of On-Demand Mobility. Washington, DC: The National Academies Press. https://doi.org/10.17226/26862.
|Chapter 1 - Overview||4-8|
|Chapter 2 - Literature Review||9-21|
|Chapter 3 - Survey Results||22-31|
|Chapter 4 - Case Examples||32-67|
|Chapter 5 - Conclusions||68-71|
|Appendix A - Survey Instrument||75-104|
|Appendix B - Surveyed Agencies and Locations||105-105|
|Appendix C - Survey Responses||106-242|
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