@BOOK{NAP26627, author = "Transportation Research Board and National Academies of Sciences, Engineering, and Medicine", editor = "Bernie Arseneau and Gina Baas and Pam Fischer and Patricia Ott and Kim Kolody Silverman", title = "Guide to Implementation of the Toward Zero Deaths National Strategy on Highway Safety", doi = "10.17226/26627", abstract = "In June 2014, eight associations that represent government agencies involved in highway safety released the document Toward Zero Deaths: A National Strategy on Highway Safety. This national strategy describes a long-term vision of zero traffic-related deaths and outlines the current challenges that need to be tackled.The TRB National Cooperative Highway Research Program's NCHRP Web-Only Document 324: Guide to Implementation of the Toward Zero Deaths National Strategy on Highway Safety details the status of a committed and sustained collaboration among all highway safety stakeholders, as well as for reaching out to new partners who have not previously engaged in these efforts. In addition, this strategy places emphasis on promoting a positive traffic safety culture for organizations and society that supports the TZD vision.Supplemental to the document are a Road Map for Implementing the TZD National Strategy on Highway Safety, a Communications How To Guide, presentations (the Stakeholder Self-Assessment Tool, a Template, a Web Tutorial on Engaging Government Agencies, a Web Tutorial on Engaging the Private Sector, and a Web Tutorial on Engaging the Public), and 10 videos.", url = "https://nap.nationalacademies.org/catalog/26627/guide-to-implementation-of-the-toward-zero-deaths-national-strategy-on-highway-safety", year = 2022, publisher = "The National Academies Press", address = "Washington, DC" }