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12 Stakeholder Target Audience Key Message Communication Channel Frequency Board Members and Elected Officials, Communications Director Politicians, Media, Outside Constituencies EOC Awareness, Objectives, Goals and Status, Whatâs In It For Them (WIIFT) factors Current Agency Events Board Meetings, Face-to- Face Meetings, Key Briefing Messages, News Briefs, Newspaper Articles Quarterly, As Needed Outside Transit Organization Liaison Members, Press, Sister Organizations, Union Officials EOC Awareness, Objectives, Goals and Status Publications, Newsletters, Committees, Presentations, Workshops Quarterly Transit Agency Executives and Managers Managers, Supervisors, Professionals, Union Members, Association Members EOC Awareness, Objectives, Goals and Status, WIIFT Briefings, EOC Agency Emails, Town Meetings, Workshops Monthly Transit Agency Human Resources Manager All Employees EOC Awareness, Objectives, Goals and Status, WIIFT Briefings, EOC Agency Emails Monthly, Weekly, As Needed Supervisors, Professionals Administrators, Operators EOC Awareness, Objectives, Goals and Status, WIIFT Briefings, EOC Agency Emails, Small Group Meetings Monthly Administrators Peers EOC Awareness, Objectives, Goals and Status Memo Boards, Briefings, Face-to-Face Meetings Weekly Agency EOC Champion Associations, Employees EOC Success Stories, Lessons Learned, Best Practices Presentations, Conferences, Newsletters, Workshops, Metrics Monthly Exhibit C: Sample Tactical Plan for Year 1âAgency.
