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Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
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D

Speaker Biographical Sketches

Deb Atwood joined Meridian Institute in January 2011 and serves as executive director of Meridian’s AGree: Transforming Food and Ag Policy. She has more than 30 years of experience in policy and legislative matters regarding food, agriculture, the environment, research, and risk management, including extensive experience working with executives in the private sector, the federal government, and nonprofit organizations. Prior to joining Meridian, Ms. Atwood was an associate for corporate affairs and public policy at Mars, Incorporated. In this role, she worked closely with lawmakers in Congress and senior officials in the White House and federal agencies. Previously, she was a senior policy advisor with Crowell & Moring on behalf of clients in the agricultural, food, environmental, mining, and chemical industries. She served from 2001 to 2003 as a special assistant to U.S. Deputy Secretary of Agriculture Jim Moseley. From 1995 until 1999 she was assistant vice president of legislative and regulatory affairs for the National Pork Producers Council, and from 1992 until 1995 she served as vice president for legislative and regulatory affairs at the American Meat Institute. Ms. Atwood served from 1989 to 1992 as deputy associate administrator for congressional and legislative affairs at the Environmental Protection Agency (EPA). She served as head of the Congressional Affairs Office at the National Oceanic and Atmospheric Administration prior to taking the EPA position. Ms. Atwood also has U.S. Capitol experience: from 1981 to 1984 she was professional staff for the U.S. House of Representatives’ Merchant Marine and Fisheries Committee, and from 1984 to 1987 she was professional staff for U.S. Senator Slade Gorton (Wash.). She serves on the board of ACDI-VOCA, an agriculture

Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
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development nonprofit organization with many years of experience working in Africa, Asia, and Latin America. Ms. Atwood is a marine resource scientist by training.

Monifa Bandele is campaign director for MomsRising.org. She has more than a decade of experience in policy analysis, communications, advocacy, organizing, development, and project management, working with groups such as the Brennan Center for Justice, the Peoples Hurricane Relief Fund, and the National Coalition on Black Civic Participation. Established in May 2006, MomsRising.org is an on-the-ground and online organization with more than 1 million members, more than 550 contributing bloggers, and more than a hundred aligned national organizations, working together to increase family economic security, to end discrimination against women and mothers, and to help ensure that all children can thrive. For 3 years in a row, Forbes.com has named MomsRising.org’s website one of the Top 100 Websites for Women.

David V. B. Britt, M.P.A., is past president and chief executive officer of Sesame Workshop. His professional experience includes executive positions with the U.S. Agency for International Development, the Equal Employment Opportunity Commission, and the Overseas Private Investment Corporation. Since his retirement, Mr. Britt has been engaged in consulting and leadership development for nonprofit organizations. He was also a member of the Keystone Center Roundtable on Food and Nutrition, a group that convened public-, private-, and civic-sector leaders to develop consensus solutions to challenging problems in the labeling and marketing of foods and beverages. He is currently chair of the board of directors of The Education Trust. Mr. Britt is a member of the Advisory Board on Social Enterprise at the Harvard Business School, the Council on Foreign Relations, and the Board of INMED Partnerships for Children. He is a former member of the Institute of Medicine (IOM)/National Research Council (NRC) Board on Children, Youth, and Families. He is currently serving as a member of the IOM Committee on Obesity Prevention Policies for Young Children and previously served on the IOM Committee on Food Marketing and the Diets of Children and Youth. Mr. Britt received a B.A. from Wesleyan University and an M.P.A. from the John F. Kennedy School of Government at Harvard University.

Minette (Meme) Drumwright, Ph.D., is associate professor, Department of Advertising and Public Relations, at The University of Texas at Austin. Her current research involves studies of social responsibility in business, particularly in marketing and advertising. Her research interests also include services marketing, marketing strategy, and business ethics. Dr. Drumwright

Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×

has written articles and cases for various books and journals, including the Journal of Marketing and Marketing Letters. She has won two school-wide teaching awards at The University of Texas for her M.B.A. course on services marketing. Outside the university, she has taught in corporate executive education programs in Asia, Europe, and Mexico, as well as in the United States. In between her undergraduate and graduate degrees, Dr. Drumwright worked in advertising and public relations for 7 years. She previously was an assistant professor at the Harvard Business School and a senior lecturer in The University of Texas Marketing Department.

Samantha Graff, J.D., is research director at ChangeLab Solutions, where she leads the organization’s initiative to combat unfair and misleading marketing of products that threaten the health of children. She has authored amicus briefs, comments for federal agency proceedings, peer-reviewed articles, and fact sheets on legal strategies aimed at reducing junk food and tobacco marketing. She frequently presents at national conferences on the First Amendment and other doctrinal issues affecting policy efforts to address harmful commercial marketing practices. Prior to joining ChangeLab Solutions, Ms. Graff worked as a fellow with the William and Flora Hewlett Foundation; an associate at Wilson, Sonsini, Goodrich & Rosati; and a federal law clerk for Chief Judge Marilyn Hall Patel of the Northern District of California. She is a graduate of Harvard University and Yale Law School.

Jennifer Harris, Ph.D., is director of marketing initiatives at the Rudd Center for Food Policy and Obesity at Yale University, where she is also a research scientist in the Department of Psychology. She is responsible for identifying and coordinating research initiatives aimed at understanding the extent and impact of children’s exposure to food marketing and communicating that information to the health community, parents, and legislators. Dr. Harris’s research interests include applying social psychological theory and experimental methods to examine the socialization influences of media, with a focus on unconscious effects of advertising on public health. She has written on the psychological effects of advertising to children and adolescents, and conducted research to quantify the amount and types of food marketing seen by young people and its impact on their health and diet. Previously, she worked for 18 years as a business executive. At American Express, she gained experience in all consumer marketing functions, including advertising, direct marketing, new product development, and customer relationship management. She then launched her own marketing consulting firm specializing in marketing strategy and new product and market development. Dr. Harris received her B.A. in political science from Northwestern University and her M.B.A. in marketing from The Wharton School at the

Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×

University of Pennsylvania. She completed her Ph.D. in social psychology at Yale University, where she studied the automatic effects of food advertising on snacking behaviors and food preferences among elementary school children and young adults.

Cheryl G. Healton, Dr.P.H., is founding president and chief executive officer of Legacy, where she has worked to further the foundation’s mission of building a world where young people reject tobacco and anyone can quit. During her tenure with the foundation, she has guided the national youth tobacco prevention countermarketing campaign truth®, which has been credited in part with reducing youth smoking prevalence to near record lows. Under her leadership, Legacy, which is dedicated to evidence-based public health strategies that work, has undertaken numerous other public education campaigns, research, technical assistance, and a broad program of grantmaking. Dr. Healton joined the American Legacy Foundation from Columbia University’s Joseph L. Mailman School of Public Health in New York, where she served as chair of the Division of Socio-medical Sciences and associate dean for program development. She has led grant-funded projects for the Centers for Disease Control and Prevention (CDC) to study the effects of marketing and countermarketing on youth tobacco use; developed a series of prevention partnerships linking public health researchers with New York State tobacco-health policy makers; evaluated intervention programs for the state’s largest youth tobacco prevention program; and worked at Columbia to bring an interdisciplinary approach to tobacco control and prevention, developing innovative grants that link academic researchers to public health practitioners. She has served on a vast array of national, state, and local conferences, committees, boards, and task forces for public health and policy issues, including HIV/AIDS, violence, and alcoholism. Active in grant support, she has been the principal investigator/ program director for more than two dozen grants and has published numerous articles on public health topics. Dr. Healton is a frequent commentator on national and local broadcasts and in print news, appearing on ABC’s Good Morning America, CNN’s Larry King Live, NBC’s Today, MSNBC’s Hardball with Chris Matthews, National Public Radio, and more. She holds a doctorate from Columbia University’s School of Public Health (with distinction) and a master’s degree in public administration from New York University for health policy and planning.

Terry Huang, Ph.D., is professor and chair of the Department of Health Promotion, College of Public Health at the University of Nebraska Medical Center and senior advisor for the National Collaborative on Childhood Obesity Research (NCCOR), which coordinates activities across the National Institutes of Health (NIH), CDC, the U.S. Department of Agriculture,

Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×

and the Robert Wood Johnson Foundation. Prior to returning to academia, Dr. Huang was director of the Obesity Research Strategic Core at the Eunice Kennedy Shriver National Institute of Child Health and Human Development, where he played a leading role in developing new national research directions and funding priorities. He is currently one of the leading proponents of the integration of systems science and chronic disease prevention. He leads a national and global agenda on systems science education and research in public health, with a particular focus on childhood obesity, systems-oriented prevention strategies, and the translation of science to policy. Dr. Huang has published and lectured extensively on these topics. For his work with NCCOR, he received the Secretary of Health and Human Services’ Innovation Award in 2010 and the NIH Director’s Award in 2011. Dr. Huang recently received the third prize of the National Childhood Obesity Challenge for his innovative collaboration with architects on building health-promoting schools. He is also an alumnus of the American Swiss Foundation Young Leaders Program. He holds a Ph.D. in preventive medicine and an M.P.H. in applied epidemiology and biostatistics from the University of Southern California, and a bachelor’s degree in psychology from McGill University.

Elaine D. Kolish, J.D., is vice president and director, Children’s Food and Beverage Advertising Initiative, Council of Better Business Bureaus (BBB) and is a nationally recognized expert on advertising and consumer-protection issues. Prior to joining BBB in 2006, she was a partner at the national law firm now called SNR Denton, where she specialized in counseling national advertisers on compliance with advertising law. From 1980 until 2005, Ms. Kolish was an attorney at the Federal Trade Commission. There she was a member of the Senior Executive Service and head of the Division of Enforcement in the Bureau of Consumer Protection. She led numerous national advertising cases and rulemaking proceedings. She also oversaw the Bureau’s regulatory review efforts, as well as a number of other key policy initiatives, including the Class Action Fairness Monitoring Project and the Hispanic consumer protection program. Ms. Kolish was an editor of the American Bar Association’s Antitrust Section treatise on consumer protection law. She currently serves as a member of the Board of United Community Ministries, a secular nonprofit that provides services to needy families in Northern Virginia. She is a graduate of the University of Massachusetts, Amherst, and Western New England College School of Law.

Tim Lobstein, Ph.D., is director of policy and programmes at the International Association for the Study of Obesity (IASO), based in London, United Kingdom. He is responsible for a number of research and policy projects, including serving as principal investigator for the European Commission–

Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×

funded StanMark Project on the development of standards for marketing food and beverages to children, and previously was principal investigator for the PolMark study of stakeholders’ views on advertising regulation. Dr. Lobstein is an occasional consultant on food and nutrition policy to the European Commission, the World Health Organization, and several international governmental and nongovernmental bodies. He has been a visiting fellow at the University of Sussex Science Policy Research Unit, United Kingdom, and a visiting fellow at the Yale University Rudd Center, and is currently an honorary adjunct professor of public health advocacy at Curtin University, Western Australia.

Kathryn C. Montgomery, Ph.D., is a professor in the School of Communication at American University and director of a new Ph.D. program focused on the intersections of media, technology, and democracy. During the 1990s, as president and cofounder of the nonprofit Center for Media Education, she spearheaded the campaign that led to passage of the Children’s Online Privacy Protection Act. With funding from the Robert Wood Johnson Foundation, she is engaged in several research and policy development efforts on digital marketing practices and adolescents. Some of her current research can be found at digitalads.org. In addition to numerous articles and reports, Dr. Montgomery has written two books: Target: Prime Time—Advocacy Groups and the Struggle over Entertainment Television and Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet. She holds a Ph.D. in film and television studies from the University of California, Los Angeles.

Joyal Mulheron, M.S., is chief strategy officer for the Partnership for a Healthier America, a bipartisan, nonprofit organization devoted to working with the private sector to help solve childhood obesity within a generation. Ms. Mulheron has spent most of her career staffing politicians, both Republican and Democrat, and translating basic research and medicine into policy. She has experience working with an array of stakeholders, including the National Governors Association, the National Academy of Sciences, and the American Cancer Society. In addition, she chairs Georgetown University Hospital’s Neonatal Intensive Care Unit’s Parent Advisory Board, which ensures family-centered support and care for the hospital’s tiniest patients and their families. Ms. Mulheron holds a master’s degree in biotechnology from The Johns Hopkins University, as well as bachelor’s degrees in both English and biochemistry from Virginia Tech.

Michael Park, M.D., M.P.H., is program manager for the Access to Nutrition Index. He is currently seconded to the Global Alliance for Improved Nutrition from McKinsey & Company, where he has advised clients on

Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×

strategy in the areas of international development, health care finance, and philanthropy, as well as the retail sector. He is a physician with 10 years of experience in medical practice, teaching, and research as an assistant professor at the University of Colorado and as an assistant editor for the Journal of Family Practice. In addition to his medical training, Dr. Park holds an M.P.H. from Harvard University.

Cathy Polley, R.Ph., is vice president, health and wellness, for the Food Marketing Institute. She leads the association’s health and wellness initiatives recognizing the unique assets of a grocery store—food, pharmacy, and knowledgeable nutrition experts—and the supermarket’s important role in customers’ ability to lead healthy lives. Ms. Polley spearheads the association’s advocacy on federal pharmacy policy issues. She is also executive director of the FMI Foundation, which supports research and education in the areas of food safety, nutrition, and health. Prior to joining the Food Marketing Institute, Ms. Polley was chief policy officer and senior vice president of government and professional affairs at the American Pharmacists Association. She has also served as vice president of state government affairs for the National Association of Chain Drug Stores (NACDS), where she was responsible for leading the development and implementation of the association’s state legislative, regulatory, and political agenda. Before joining NACDS, she spent more than 19 years with Kmart Corporation in numerous positions within the pharmacy division. Ms. Polley began her Kmart career as a graduate intern and upon licensure was a community pharmacist for 8 years. She was then promoted to various positions, including pharmacy district manager; director of pharmacy operations; director of pharmacy health services and third party; and finally director, government and trade relations, a position in which she represented more than 1,500 Kmart Pharmacy locations on state and federal pharmacy and health care issues. Ms. Polley is a former member of the Michigan Board of Pharmacy. She earned her pharmacy degree from the University of Michigan.

Heather Rubin, M.B.A., is a senior manager of The Walt Disney Company’s corporate citizen nutrition and well-being initiatives. In this role, she leads the company’s global nutrition work, including nutrition guidelines and consumer initiatives such as Magic of Healthy Living. Ms. Rubin joined Disney after nearly a decade working in consumer marketing and brand management, managing businesses such as POM Wonderful and Johnson & Johnson consumer products. She also sits on the executive board of the Produce for Better Health Foundation. She holds an M.B.A. from Pepperdine University and a B.A. in law and communications from the University of California, Berkeley.

Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×

Jerome D. Williams, Ph.D., is Prudential chair in business and research director of the Center of Urban Entrepreneurship and Economic Development in the Department of Management and Global Business, Rutgers Business School-Newark and New Brunswick. He previously held chaired positions at The University of Texas at Austin and Howard University, where he also was director of the Center for Marketplace Diversity. Dr. Williams was on the Penn State University faculty for 14 years. His research interests include consumer behavior of multicultural market segments, Internet privacy, public health communication, marketplace discrimination, retail redlining, and advertising. He received his Ph.D. in business administration and market and social psychology from the University of Colorado.

Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 69
Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 70
Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 71
Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 72
Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 73
Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 74
Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 75
Suggested Citation:"Appendix D: Speaker Biographical Sketches." Institute of Medicine. 2013. Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/18274.
×
Page 76
Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary Get This Book
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The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents.

The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

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