Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
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Roundtable on Population Health Improvement
Workshop: Communication to Improve Population Health
September 22, 2014
Auditorium, Beckman Center of the National Academies
Irvine, California
WORKSHOP OBJECTIVES:
- Explore what we know to improve health in the United States and in all communities
- the science of health communication
- how to think about audiences and messages
- Explore what it will take to generate widespread awareness/acceptance/action to improve health, including through
- entertainment media
- news media
- social media
| 8:15 a.m. | Welcome, Introductions, and Context |
| David Kindig, professor emeritus of population health sciences, emeritus vice chancellor for health sciences, University of Wisconsin School of Medicine and Public Health; co-chair, IOM Roundtable on Population Health Improvement; co-chair, workshop planning committee | |
| Sanne Magnan, president and chief executive officer, Institute of Clinical Systems Improvement; chair, workshop planning committee | |
Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
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| 8:45 a.m. | Keynote: The Science of Health Communication |
| Robert Hornik, Wilbur Schramm Professor of Communication, Annenberg School for Communication, University of Pennsylvania | |
| 9:15 a.m. | Discussion – moderated by Sanne Magnan |
| 9:45 a.m. | Panel I: How the News Media Informs How We View What Makes Us Healthy |
| Moderator: Ceci Connolly, managing director, Health Research Institute, PricewaterhouseCoopers | |
| Michelle Levander, director, University of Southern California Annenberg School for Communication and Journalism The California Endowment Health Journalism Fellowship; editor, ReportingonHealth.org; co-editor, Boyle Heights Beat | |
| Karen Bouffard, reporter, Detroit News | |
| Kate Long, former reporter, Charleston Gazette; co-director, Try This West Virginia project, West Virginia Healthy Kids and Families Coalition | |
| 10:45 a.m. | Break |
| 11:00 a.m. | Discussion with Panel I – moderated by Ceci Connolly |
| 11:30 a.m. | Panel II: The Power of Social Media for Reaching New Audiences: Evolving Practices, Emerging Evidence |
| Moderator: Michelle Larkin, assistant vice president, Program Portfolios, Robert Wood Johnson Foundation | |
| Dana March, editor-in-chief, 2×2 Project, Mailman School of Public Health, Columbia University | |
| Carlos Roig, executive vice president, Media and Content Strategy, Home Front DC | |
| 12:15 p.m. | Lunch |
| 1:15 p.m. | Discussion with Panel II – moderated by Michelle Larkin |
Suggested Citation:"Appendix B: Workshop Agenda." Institute of Medicine. 2015. Communicating to Advance the Public's Health: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/21694.
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| 1:45 p.m. | Panel III: Identifying Audiences and Crafting Messages (e.g., behavioral and social sciences) |
| Moderator: Marthe Gold, Logan Professor, Department of Community Health and Social Medicine, Sophie Davis School of Biomedical Education, City University of New York | |
| Sarah Gollust (via Skype), assistant professor, McKnight Land-Grant Professor, School of Public Health, Division of Health Policy & Management, University of Minnesota | |
| Jeff Niederdeppe (via Skype), associate professor, Department of Communication, College of Agriculture and Life Sciences, Cornell University | |
| 2:15 p.m. | Discussion with Panel III – moderated by Marthe Gold |
| 2:45 p.m. | Panel IV: The Power of Television and Film in Advancing Ideas to Improve Health and Alter the Factors That Shape It |
| Moderator: Dana March, editor-in-chief, 2×2 Project, Mailman School of Public Health, Columbia University | |
| Kate Folb, director, Hollywood, Health & Society, Annenberg School for Communication and Journalism, University of Southern California | |
| Rachel Poulain, associate producer, California Newsreel | |
| 3:45 p.m. | Discussion with Panel IV – moderated by Dana March |
| 4:15 p.m. | Reactions to the Day and Significance for Future Action in Communicating to Achieve Healthier Communities and a Healthier Nation |
| Introduction by: George Isham, senior advisor, HealthPartners, senior fellow, HealthPartners Institute for Education and Research; co-chair, Roundtable on Population Health Improvement | |
| Michael Manganiello, founding partner, HCM Strategists | |
| 5:15 p.m. | Adjourn |
