National Academies Press: OpenBook

Use of Market Research Panels in Transit (2013)

Chapter: Bibliography

« Previous: References
Page 51
Suggested Citation:"Bibliography ." National Academies of Sciences, Engineering, and Medicine. 2013. Use of Market Research Panels in Transit. Washington, DC: The National Academies Press. doi: 10.17226/22563.
×
Page 51

Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

51 BIBLIOGRAPHY Advertising Research Foundation (ARF), “Online Research Quality Council ‘Foundations of Quality Project,’ Overview to Support RFPs,” 2008 [Online]. Available: http://s3. amazonaws.com/thearf-org-aux-assets/downloads/cnc/ orqc/rfp/ORQC_R-on-R_Overview.pdf [accessed Apr. 2, 2012]. CASRO Code of Standards and Ethics for Survey Research, Council of American Survey Research Organizations, Port Jefferson, N.Y., 2011 [Online]. Available: http://www. casro.org/codeofstandards.cfm [accessed Apr. 2, 2012]. Couper, M.P., “Future Modes of Data Collection,” Public Opinion Quarterly, Vol. 75, No. 5, 2011, pp. 889–908 [online]. Available: http://poq.oxfordjournals.org/content/ 75/5/889.full.pdf+html [accessed Jan. 26, 2012]. ICC/ESOMAR Code on Market and Social Research, Inter- national Chamber of Commerce and ESOMAR, European Society for Opinion and Marketing Research, Amsterdam, the Netherlands, 2008 [Online]. Available: http://www. esomar.org/uploads/public/knowledge-and-standards/ codes-and-guidelines/ICCESOMAR_Code_English_.pdf [accessed Apr. 2, 2012]. Johnson, D., “Comparison of Mobile Online, Landline, Cell Phone, and Online Access Panel,” GreenBook, The Guide for Buyers of Marketing Research, 2011 [Online]. Avail- able: http://www.greenbook.org/Contentt/DiscoveryRG/ Mobile-Study-2011.pdf [accessed Jan. 15, 2012]. Puget Sound Regional Council, “Puget Sound Transportation Panel,” Puget Sound Regional Council Seattle, Washington, n.d. [Online]. Available: http://psrc.org/data/surveys/pstp- survey [accessed Feb. 1, 2012]. Yang, S., Y. Zhao, and R. Dhar, “Modeling the Under- Reporting Bias in Panel Survey Data,” 2009 [Online]. Available: http://ssrn.com/abstract=1484773 [accessed Jan. 15, 2012].

Next: Appendix A - Case Example of a Traditional Panel Survey: Puget Sound Transportation Panel »
Use of Market Research Panels in Transit Get This Book
×
 Use of Market Research Panels in Transit
Buy Paperback | $48.00
MyNAP members save 10% online.
Login or Register to save!
Download Free PDF

TRB’s Transit Cooperative Research Program (TCRP) Synthesis 105: Use of Market Research Panels in Transit describes the various types of market research panels, identifies issues that researchers should be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs.

The report also provides information about common pitfalls to be avoided and successful techniques that may help maximize research dollars without jeopardizing the quality of the data or validity of the results.

READ FREE ONLINE

  1. ×

    Welcome to OpenBook!

    You're looking at OpenBook, NAP.edu's online reading room since 1999. Based on feedback from you, our users, we've made some improvements that make it easier than ever to read thousands of publications on our website.

    Do you want to take a quick tour of the OpenBook's features?

    No Thanks Take a Tour »
  2. ×

    Show this book's table of contents, where you can jump to any chapter by name.

    « Back Next »
  3. ×

    ...or use these buttons to go back to the previous chapter or skip to the next one.

    « Back Next »
  4. ×

    Jump up to the previous page or down to the next one. Also, you can type in a page number and press Enter to go directly to that page in the book.

    « Back Next »
  5. ×

    To search the entire text of this book, type in your search term here and press Enter.

    « Back Next »
  6. ×

    Share a link to this book page on your preferred social network or via email.

    « Back Next »
  7. ×

    View our suggested citation for this chapter.

    « Back Next »
  8. ×

    Ready to take your reading offline? Click here to buy this book in print or download it as a free PDF, if available.

    « Back Next »
Stay Connected!