National Academies Press: OpenBook

Use of Market Research Panels in Transit (2013)

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Page 51
Suggested Citation:"Bibliography ." National Academies of Sciences, Engineering, and Medicine. 2013. Use of Market Research Panels in Transit. Washington, DC: The National Academies Press. doi: 10.17226/22563.
Page 51

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51 BIBLIOGRAPHY Advertising Research Foundation (ARF), “Online Research Quality Council ‘Foundations of Quality Project,’ Overview to Support RFPs,” 2008 [Online]. Available: http://s3. orqc/rfp/ORQC_R-on-R_Overview.pdf [accessed Apr. 2, 2012]. CASRO Code of Standards and Ethics for Survey Research, Council of American Survey Research Organizations, Port Jefferson, N.Y., 2011 [Online]. Available: http://www. [accessed Apr. 2, 2012]. Couper, M.P., “Future Modes of Data Collection,” Public Opinion Quarterly, Vol. 75, No. 5, 2011, pp. 889–908 [online]. Available: 75/5/889.full.pdf+html [accessed Jan. 26, 2012]. ICC/ESOMAR Code on Market and Social Research, Inter- national Chamber of Commerce and ESOMAR, European Society for Opinion and Marketing Research, Amsterdam, the Netherlands, 2008 [Online]. Available: http://www. codes-and-guidelines/ICCESOMAR_Code_English_.pdf [accessed Apr. 2, 2012]. Johnson, D., “Comparison of Mobile Online, Landline, Cell Phone, and Online Access Panel,” GreenBook, The Guide for Buyers of Marketing Research, 2011 [Online]. Avail- able: Mobile-Study-2011.pdf [accessed Jan. 15, 2012]. Puget Sound Regional Council, “Puget Sound Transportation Panel,” Puget Sound Regional Council Seattle, Washington, n.d. [Online]. Available: survey [accessed Feb. 1, 2012]. Yang, S., Y. Zhao, and R. Dhar, “Modeling the Under- Reporting Bias in Panel Survey Data,” 2009 [Online]. Available: [accessed Jan. 15, 2012].

Next: Appendix A - Case Example of a Traditional Panel Survey: Puget Sound Transportation Panel »
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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 105: Use of Market Research Panels in Transit describes the various types of market research panels, identifies issues that researchers should be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs.

The report also provides information about common pitfalls to be avoided and successful techniques that may help maximize research dollars without jeopardizing the quality of the data or validity of the results.


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