Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.
CONTENTS 1 SUMMARY 3 CHAPTER ONE INTRODUCTION Background and Source of Study, 4 Objectives and Scope, 4 Study Process and Content of Synthesis Report, 7 8 CHAPTER TWO MEASURING PUBLIC BENEFITS Characterizing Maintenance Actions, 8 Pavement Condition and Its Indicators, 9 Maintenance and the Service-Level Trajectory, 11 Types of Benefits Attributed to Maintenance, 11 Management Analysis of Maintenance Benefits, 15 Agency Use of Public Benefits Estimates in Management Decision Making, 15 Summary, 16 17 CHAPTER THREE PUBLIC PERCEPTION OF MAINTENANCE BENEFITS Public Perceptions and Opinions of Maintenance, 17 Correlating Perceptions, Opinions, and Measurable Road Conditions, 18 Consequences of Perceptions and Opinions, 20 Summary, 20 22 CHAPTER FOUR MARKETING THE PUBLIC BENEFITS OF MAINTENANCE Market Research, 22 Informing the Public, 22 Shifting Attitudes, 24 Influencing Decisions, 24 26 CHAPTER FIVE CONCLUSIONS 28 REFERENCES 32 BIBLIOGRAPHY 34 APPENDIX A AGENCY SURVEY QUESTIONNAIRE 39 APPENDIX B SURVEY ANALYSIS