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Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
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Appendix A

Agendas: Public Workshops

Workshop #1
Lessons Learned from Diverse Efforts to Change Social Norms
March 18, 2015

This workshop is an activity of the Committee on the Science of Changing Behavioral Health Social Norms to assist the Substance Abuse and Mental Health Services Administration (SAMHSA) in its efforts to implement strategies that improve attitudes and beliefs about mental and substance use disorders. The workshop will explore lessons learned from previous media, communication, and other types of campaigns to change attitudes and behaviors in public health or other arenas. Workshop participants will explore design and outcomes of these campaigns including message development, platforms used for message delivery, targeted audiences, dose of the intervention (messaging), and related incentives. In discussions, we will examine the campaigns in terms of their attention to social determinants; degree of contact; and outcomes related to social inclusion, stakeholder engagement, and sustainability of change in social norms.

Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×

Wednesday, March 18

8:30 WORKSHOP CHECK-IN
9:00 WELCOME FROM THE NATIONAL RESEARCH COUNCIL
  • Barbara Wanchisen, Director, Board on Behavioral, Cognitive, and Sensory Sciences
9:10 WORKSHOP OVERVIEW AND GOALS
  • David Wegman, Committee Chair
  • Lisa Vandemark, Study Director
9:30 PANEL I images Messaging
Panel Synopsis: Lessons learned about messaging (“What you say”) from previous efforts in relevant fields, about the importance of messaging in efforts to change social norms, including relevant elements of messaging, such as dimensionality, concept, definition, and structure
Moderator: Joanne Silberner
Discussant: Vicky Rideout, Committee Member
Panelists:
  • Key Principles in the Design of Effective Persuasive Messages: Engagement and Acceptance—Joseph Cappella, Annenberg School for Communication
  • Making the Most of Your Message: How Message Structure and Content Influence Attention, Cognition, Emotion, and Intentions—Annie Lang, Indiana University
  • Behavioral Economics and Social Marketing—Tony Foleno, The Ad Council
  • The Context and National Testing of PSAs: The “Schizo” Project—Bernice Pescosolido, Indiana University
10:45 BREAK
11:00 Remarks from SAMHSA—Kana Enomoto, Deputy
Administrator, SAMHSA
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
11:15 PANEL II imagesMethods
Panel Synopsis: This session will focus on exploring evidence-based platforms (“How you say it”) that can be used for media/communications efforts, and the strengths and weaknesses of the various media types in the context of the social norms targeted for change.
Moderator: Joanne Silberner
Discussant: Bernice Pescosolido, Committee Member
Panelists:
  • Using Entertainment Media to Deliver Public Health Messages: A Case Study of Grey’s Anatomy—Vicky Rideout, VJR Consulting
  • Reporting Mental Health Issues in a Rapidly Changing Media Landscape: Resources, New Developments, and Future Directions—Rebecca Palpant Shimkets, The Carter Center
  • National Advertising to Reduce Youth Tobacco Use: The Truth Campaign—Donna Vallone, American Legacy Foundation
12:30 LUNCH
1:15 PANEL III imagesBig Picture Look at Social Change
Panel Synopsis: How did social norms on those issues change? What role did mass media campaigns play? What roles did other elements, such as public policy, regulatory changes, or grassroots campaigns play in influencing change in social norms?
Moderator: Joanne Silberner
Discussant: Rebecca Palpant-Shimkets, Committee Member
Panelists:
  • The Designated Driver Campaign—Jay A. Winsten, Harvard University
  • When You Know Better You Do Better—Phill Wilson, Black AIDS Institute
  • Legacy 2: Youth Smoking—Robin Koval, American Legacy Foundation
  • Gay & Lesbian Bullying Prevention—Tony Foleno, The Ad Council
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
2:30 PANEL IV imagesCase Studies in Changing Social Norms
Panel Synopsis: Media and communications campaigns/strategies used to improve social norms, beliefs, and attitudes in health-related arenas in which negative social norms, chronicity, and behavior change are relevant (e.g., epilepsy, HIV/AIDS, cancer)
Moderator: Joanne Silberner
Discussant: William Holzemer, Committee Member
Panelists:
  • Epilepsy: Sources of Stigma and Campaign Efforts: Joan Austin, Indiana University
  • Reducing HIV-Related Stigma in Healthcare Settings: From Africa to Alabama—Janet Turan, University of Alabama at Birmingham
  • Deserve to Die: A Campaign That Uprooted Long-Held Beliefs—Kay Cofrancesco, Lung Cancer Alliance
3:30 BREAK
3:45 Reflections on Lessons Learned and Open Discussion
Panel Synopsis: Discussants will reflect on panel presentations in the context of what we know about the effectiveness of different types of media and communications campaigns/strategies used to improve social norms, beliefs, and attitudes regarding mental and substance use disorder and access to treatment.
Moderator: David Wegman
Panelists:
  • Vicky Rideout, Committee Member
  • Bernice Pescosolido, Committee Member
  • Beth Angell, Committee Member
  • William Holzemer, Committee Member
4:30 CONCLUDING COMMENTS
  • David Wegman, Committee Chair
4:45 ADJOURN
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×

Workshop #2
Opportunities and Strategies to Promote
Behavior Change in Behavioral Health
April 15, 2015

Wednesday, April 15, 2015

8:00 Workshop Check-in
8:30 Welcome from the National Research Council
Barbara Wanchisen, Director, Board on Behavioral, Cognitive, and Sensory Sciences
8:45 Workshop Overview and Goals
Lisa Vandemark, Study Director
David Wegman, Committee Chair
9:00 Keynote Address
Alan I. Leshner
CEO Emeritus, American Association for the Advancement of Science
9:30 PANEL I imagesDomestic Perspectives
Panel Synopsis: Panelists will present on successes and challenges of U.S. national, state, and local campaign efforts aimed at changing behavioral health social norms.
Moderator: Judith Warner
Discussant: Patrick Corrigan, Committee Member
Panelists:
  • Structural Stigma and the Health of Lesbian, Gay, and Bisexual Populations: Implications for Changing Social Norms—Mark Hatzenbuehler, Columbia University.
  • Peer Counselor: Wounded Healer Please Apply—Peggy Swarbrick, Rutgers University
  • Culture and How It Shapes and Protects Against Mental Illness Stigma: Empirical Illustrations from Chinese Groups—Lawrence H. Yang, Columbia University
  • The Role of Clinical Practitioners in Community and Institutional Promotion of Mental Health and Addiction Treatment: Toward Structural Competency—Helena Hansen, New York University
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
10:45 BREAK
11:00 PANEL II imagesImplementing Change in the U.S. Context: Critical Evaluations
Panel Synopsis: How can SAMHSA implement change based on evidence from previous campaigns?
Moderator: Judith Warner
Discussant: Beth Angell, Committee Member
Panelists:
  • CAMHSA—Patrick Corrigan, Committee Member
  • Results from a School-Based Intervention to Change Norms About Mental Illnesses—Bruce Link, Columbia University
12:00 LUNCH
1:00 Presentation: A Cultural Cognitive Approach to Communicating about Child Mental Health
Presenter: Nathaniel Kendall-Taylor, The Frameworks Institute
Moderator: William Holzemer, Committee Member
2:00 PANEL III imagesImplementing Change in the U.S. Context: Strategies for Reaching Audiences
Panel Synopsis: Reflections on panel presentations in the context of the lived experiences of consumers, advocates, family members, and practitioners.
Moderator: Rebecca Palpant Shimkets, Committee Member
Panelists:
  • Clarence Jordan, Committee Member
  • Ruth Shim, Committee Member
  • Susan Rogers, National Mental Health Consumers’ Self-Help Clearinghouse
  • Joe Powell, Association of Persons Affected by Addiction
3:15 BREAK
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
3:30 PANEL IV imagesPerspectives from Outside the United States
Panel Synopsis: Panelists will present on successes and challenges of campaign efforts aimed at changing behavioral health social norms outside of the United States.
Moderator: Beth Angell, Committee Member
Discussant: Patrick Corrigan, Committee Member
Panelists:
  • Evaluation of England’s National Time to Change Anti-stigma Campaign: Results from Phase One—Sara Evans-Lacko, King’s College, London
  • The Opening Minds Initiative of the Mental Health Commission of Canada—Robert Edwards Whitley, McGill University
  • Changing Behavioral Health Social Norms: Interventions and Outcomes from Australia—Anthony Jorm, University of Melbourne
4:45 CONCLUDING COMMENTS
  • David Wegman, Committee Chair
5:00 ADJOURN
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×

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Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
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Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
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Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
Page 147
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
Page 148
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
Page 149
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
Page 150
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
Page 151
Suggested Citation:"Appendix A: Agendas: Public Workshops." National Academies of Sciences, Engineering, and Medicine. 2016. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change. Washington, DC: The National Academies Press. doi: 10.17226/23442.
×
Page 152
Next: Appendix B: Biographical Sketches of Committee Members and Staff »
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