Appendix A
Agendas: Public Workshops
Workshop #1
Lessons Learned from Diverse Efforts to Change Social Norms
March 18, 2015
This workshop is an activity of the Committee on the Science of Changing Behavioral Health Social Norms to assist the Substance Abuse and Mental Health Services Administration (SAMHSA) in its efforts to implement strategies that improve attitudes and beliefs about mental and substance use disorders. The workshop will explore lessons learned from previous media, communication, and other types of campaigns to change attitudes and behaviors in public health or other arenas. Workshop participants will explore design and outcomes of these campaigns including message development, platforms used for message delivery, targeted audiences, dose of the intervention (messaging), and related incentives. In discussions, we will examine the campaigns in terms of their attention to social determinants; degree of contact; and outcomes related to social inclusion, stakeholder engagement, and sustainability of change in social norms.
Wednesday, March 18
8:30 | WORKSHOP CHECK-IN |
9:00 |
WELCOME FROM THE NATIONAL RESEARCH COUNCIL
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9:10 |
WORKSHOP OVERVIEW AND GOALS
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9:30 | PANEL I Messaging |
Panel Synopsis: Lessons learned about messaging (“What you say”) from previous efforts in relevant fields, about the importance of messaging in efforts to change social norms, including relevant elements of messaging, such as dimensionality, concept, definition, and structure | |
Moderator: Joanne Silberner Discussant: Vicky Rideout, Committee Member |
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Panelists:
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10:45 | BREAK |
11:00 | Remarks from SAMHSA—Kana Enomoto, Deputy Administrator, SAMHSA |
11:15 | PANEL II Methods |
Panel Synopsis: This session will focus on exploring evidence-based platforms (“How you say it”) that can be used for media/communications efforts, and the strengths and weaknesses of the various media types in the context of the social norms targeted for change. | |
Moderator: Joanne Silberner Discussant: Bernice Pescosolido, Committee Member |
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Panelists:
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12:30 | LUNCH |
1:15 | PANEL III Big Picture Look at Social Change |
Panel Synopsis: How did social norms on those issues change? What role did mass media campaigns play? What roles did other elements, such as public policy, regulatory changes, or grassroots campaigns play in influencing change in social norms? | |
Moderator: Joanne Silberner Discussant: Rebecca Palpant-Shimkets, Committee Member |
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Panelists:
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2:30 | PANEL IV Case Studies in Changing Social Norms |
Panel Synopsis: Media and communications campaigns/strategies used to improve social norms, beliefs, and attitudes in health-related arenas in which negative social norms, chronicity, and behavior change are relevant (e.g., epilepsy, HIV/AIDS, cancer) | |
Moderator: Joanne Silberner Discussant: William Holzemer, Committee Member |
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Panelists:
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3:30 | BREAK |
3:45 | Reflections on Lessons Learned and Open Discussion |
Panel Synopsis: Discussants will reflect on panel presentations in the context of what we know about the effectiveness of different types of media and communications campaigns/strategies used to improve social norms, beliefs, and attitudes regarding mental and substance use disorder and access to treatment. | |
Moderator: David Wegman | |
Panelists:
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4:30 |
CONCLUDING COMMENTS
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4:45 | ADJOURN |
Workshop #2
Opportunities and Strategies to Promote
Behavior Change in Behavioral Health
April 15, 2015
Wednesday, April 15, 2015
8:00 | Workshop Check-in |
8:30 | Welcome from the National Research Council Barbara Wanchisen, Director, Board on Behavioral, Cognitive, and Sensory Sciences |
8:45 | Workshop Overview and Goals Lisa Vandemark, Study Director David Wegman, Committee Chair |
9:00 | Keynote Address Alan I. Leshner CEO Emeritus, American Association for the Advancement of Science |
9:30 | PANEL I Domestic Perspectives |
Panel Synopsis: Panelists will present on successes and challenges of U.S. national, state, and local campaign efforts aimed at changing behavioral health social norms. | |
Moderator: Judith Warner Discussant: Patrick Corrigan, Committee Member |
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Panelists:
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10:45 | BREAK |
11:00 | PANEL II Implementing Change in the U.S. Context: Critical Evaluations |
Panel Synopsis: How can SAMHSA implement change based on evidence from previous campaigns? | |
Moderator: Judith Warner Discussant: Beth Angell, Committee Member |
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Panelists:
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12:00 | LUNCH |
1:00 | Presentation: A Cultural Cognitive Approach to Communicating about Child Mental Health |
Presenter: Nathaniel Kendall-Taylor, The Frameworks Institute Moderator: William Holzemer, Committee Member |
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2:00 | PANEL III Implementing Change in the U.S. Context: Strategies for Reaching Audiences |
Panel Synopsis: Reflections on panel presentations in the context of the lived experiences of consumers, advocates, family members, and practitioners. | |
Moderator: Rebecca Palpant Shimkets, Committee Member | |
Panelists:
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3:15 | BREAK |
3:30 | PANEL IV Perspectives from Outside the United States |
Panel Synopsis: Panelists will present on successes and challenges of campaign efforts aimed at changing behavioral health social norms outside of the United States. | |
Moderator: Beth Angell, Committee Member Discussant: Patrick Corrigan, Committee Member |
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Panelists:
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4:45 |
CONCLUDING COMMENTS
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5:00 | ADJOURN |
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