National Academies Press: OpenBook

Uses of Social Media in Public Transportation (2022)

Chapter:Appendix D - Social Media Metrics of the Case Examples

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Page 108
Suggested Citation:"Appendix D - Social Media Metrics of the Case Examples." National Academies of Sciences, Engineering, and Medicine. 2022. Uses of Social Media in Public Transportation. Washington, DC: The National Academies Press. doi: 10.17226/26451.
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Page 109
Suggested Citation:"Appendix D - Social Media Metrics of the Case Examples." National Academies of Sciences, Engineering, and Medicine. 2022. Uses of Social Media in Public Transportation. Washington, DC: The National Academies Press. doi: 10.17226/26451.
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Page109
Page 110
Suggested Citation:"Appendix D - Social Media Metrics of the Case Examples." National Academies of Sciences, Engineering, and Medicine. 2022. Uses of Social Media in Public Transportation. Washington, DC: The National Academies Press. doi: 10.17226/26451.
×
Page110
Page 111
Suggested Citation:"Appendix D - Social Media Metrics of the Case Examples." National Academies of Sciences, Engineering, and Medicine. 2022. Uses of Social Media in Public Transportation. Washington, DC: The National Academies Press. doi: 10.17226/26451.
×
Page111
Page 112
Suggested Citation:"Appendix D - Social Media Metrics of the Case Examples." National Academies of Sciences, Engineering, and Medicine. 2022. Uses of Social Media in Public Transportation. Washington, DC: The National Academies Press. doi: 10.17226/26451.
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Page112

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108 Social Media Metrics of the Case Examples A P P E N D I X D Table 29. Social media metrics of the case example agencies. Agencies Twitter Handle Followers Tweets Retweets Likes Replies San Francisco Bay Area Rapid Transit District @SFBART 316,100 36,689 169,613 559,456 49,442 Miami-Dade Transit @iridemdt 13,900 35,388 11,079 17,177 7,040 CyRide @cyride 2,048 1,602 805 1,448 97 Transit Authority of Northern Kentucky @tankbus 442 475 365 1,038 56 Central Midlands Regional Transit Authority @catchthecomet 1,082 2,336 1,810 2,554 305 Capital Metropolitan Transportation Authority @capmetroatx 24,900 24,906 31,772 47,897 10,276 Halifax Transit @hfxtransit 59,100 16,901 34,935 35,780 11,152 NOTE: The metrics provided in this table were collected until June 30, 2021. The start data were the first tweet published by these agencies. Table 30. Most retweeted tweets by the case example agencies. Agencies Twitter Handle Most Retweeted Tweet Date Twitter Metrics San Francisco Bay Area Rapid Transit District @SFBART Murder suspect identified in MacArthur stabbing. John Cowell is considered dangerous. Please call 911 if spotted. RIP Nia Wilson. We will bring this suspect to justice. Our thoughts are with the family and friends. 7/23/2018 Retweets: 14,631 Replies: 351 Likes: 7,305

Social Media Metrics of the Case Examples 109   Agencies Twitter Handle Most Retweeted Tweet Date Twitter Metrics CyRide @cyride CyRide is encouraging all riders to use the back door to get on and off the bus. The front door is still available for those who are not able to safely board through the back. We will not be collecting fares. Let’s keep our social distance. #farefree #socialdistancing #CyRide 3/18/2020 Retweets: 26 Replies: 0 Likes: 89 Transit Authority of Northern Kentucky @tankbus Effective Monday, April 6, 2020, TANK will be suspending service on the Southbank Shuttle route due to COVID-19 impacts. Until then, stay safe and stay healthy and stay home! #TeamKentucky #HealthyAtHome 4/3/2020 Retweets: 10 Replies: 1 Likes: 3 Central Midlands Regional Transit Authority @catchthecomet RIDE THE VOTE! YES! You Heard Right! The COMET is FREE on Election Day! Tuesday, November 6, 2018 10/8/2018 Retweets: 15 Replies: 0 Likes: 12 Capital Metropolitan Transportation Authority @capmetroatx The #ProjectConnect recommended system plan has been approved by the #CapMetro board and @austintexasgov #ATXCouncil members! 6/10/2020 Retweets: 99 Replies: 19 Likes: 421 Halifax Transit @hfxtransit Due to forecast blizzard conditions, Halifax Transit will not operate bus or ferry service tomorrow (February 13th). #hfxtransit 2/12/2017 Retweets: 352 Replies: 19 Likes: 111 Miami-Dade Transit @iridemdt ALERT: Miami-Dade Transit services will not operate tomorrow, Sunday, May 31. All services, including Metrorail, Metromover, Metrobus, and the GO Nightly program will be suspended Sunday. 5/30/2020 Retweets: 209 Replies: 41 Likes: 273

Abbreviations and acronyms used without definitions in TRB publications: A4A Airlines for America AAAE American Association of Airport Executives AASHO American Association of State Highway Officials AASHTO American Association of State Highway and Transportation Officials ACI–NA Airports Council International–North America ACRP Airport Cooperative Research Program ADA Americans with Disabilities Act APTA American Public Transportation Association ASCE American Society of Civil Engineers ASME American Society of Mechanical Engineers ASTM American Society for Testing and Materials ATA American Trucking Associations CTAA Community Transportation Association of America CTBSSP Commercial Truck and Bus Safety Synthesis Program DHS Department of Homeland Security DOE Department of Energy EPA Environmental Protection Agency FAA Federal Aviation Administration FAST Fixing America’s Surface Transportation Act (2015) FHWA Federal Highway Administration FMCSA Federal Motor Carrier Safety Administration FRA Federal Railroad Administration FTA Federal Transit Administration GHSA Governors Highway Safety Association HMCRP Hazardous Materials Cooperative Research Program IEEE Institute of Electrical and Electronics Engineers ISTEA Intermodal Surface Transportation Efficiency Act of 1991 ITE Institute of Transportation Engineers MAP-21 Moving Ahead for Progress in the 21st Century Act (2012) NASA National Aeronautics and Space Administration NASAO National Association of State Aviation Officials NCFRP National Cooperative Freight Research Program NCHRP National Cooperative Highway Research Program NHTSA National Highway Traffic Safety Administration NTSB National Transportation Safety Board PHMSA Pipeline and Hazardous Materials Safety Administration RITA Research and Innovative Technology Administration SAE Society of Automotive Engineers SAFETEA-LU Safe, Accountable, Flexible, Efficient Transportation Equity Act: A Legacy for Users (2005) TCRP Transit Cooperative Research Program TDC Transit Development Corporation TEA-21 Transportation Equity Act for the 21st Century (1998) TRB Transportation Research Board TSA Transportation Security Administration U.S. DOT United States Department of Transportation

Transportation Research Board 500 Fifth Street, NW Washington, DC 20001 ADDRESS SERVICE REQUESTED ISBN 978-0-309-09446-7 9 7 8 0 3 0 9 0 9 4 4 6 7 9 0 0 0 0

Uses of Social Media in Public Transportation Get This Book
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A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image.

The TRB Transit Cooperative Research Program's TCRP Synthesis 156: Uses of Social Media in Public Transportation updates 2012's TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among transit agencies. It documents innovative and effective practices in the United States and Canada.

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