National Academies Press: OpenBook

Guide to Implementation of the Toward Zero Deaths National Strategy on Highway Safety (2022)

Chapter: 4. Road Map for Implementing the TZD National Strategy on Highway Safety

« Previous: 3. Focus Groups and Interviews
Page 37
Suggested Citation:"4. Road Map for Implementing the TZD National Strategy on Highway Safety." National Academies of Sciences, Engineering, and Medicine. 2022. Guide to Implementation of the Toward Zero Deaths National Strategy on Highway Safety. Washington, DC: The National Academies Press. doi: 10.17226/26627.
×
Page 37

Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

4-1 4. Road Map for Implementing the TZD National Strategy on Highway Safety 4.1 Overview and Background In 2013, Toward Zero Deaths: A National Strategy on Highway Safety (TZD National Strategy) was released, laying out a national vision of eliminating fatal and serious-injury crashes on all U.S. roadways. It’s a vision in which all U.S. highway safety stakeholders work collaboratively on a single initiative to save lives. The TZD National Strategy is meant to unify the many diverse efforts occurring around the nation to reduce, and eventually eliminate, fatal and serious-injury highway crashes. The Road Map for Implementing the TZD National Strategy on Highway Safety provides a framework for implementing the TZD National Strategy at the state and local levels. It identifies seven elements essential for successfully implementing and sustaining a TZD program—and ultimately achieving the goal of zero deaths. The following elements were identified through a literature review, in-person and telephone interviews, and focus groups with highway safety officials and advocates working in states and communities at varying stages of adopting and implementing TZD. • Zero Vision and Goal Setting • Leadership and Safety Culture • Supporting Program Structure • Key Partner/Stakeholder Engagement and Communication • Technical Assistance and Training • Focused Safety Priorities and Strategies • Implementation and Progress Monitoring The Road Map explains why each element is important and offers implementation guide along with a checklist of recommended short- and long-term action steps vital for launching or jump-starting a TZD effort. Also included with each element are highlighted examples of how state and local agencies are putting TZD into practice. These examples could be adopted by others or used to spark new ideas. 4.2 Additional Features of the Road Map In addition, the Road Map includes resources to help launch, implement, and assess a TZD program. These include two self-assessment tools designed to gauge the level of TZD adoption and implementation in a state, tribal, or local community as well as stakeholder communication and engagement (described in Section 5). These assessment tools may also prompt ideas and actions users can take to develop or enhance their programs. Three online, self-guided tutorials offer strategies for engaging the public, government agencies, and private-sector officials in supporting TZD efforts (described in Section 6). These can be used individually or in a group setting to foster understanding, adoption, and implementation of TZD. Finally, a “how-to” guide for implementing the Toward Zero Deaths Strategic Communications Plan addresses how to develop outreach strategies, engage potential partners, and work with ambassadors to convey the TZD message to communities and organizations (described in Section 6). The Road Map for Implementing the TZD National Strategy on Highway Safety can be found online at www.trb.org by searching “NCHRP Web-Only Document 324”.

Next: 5. Self-Assessment Tools »
Guide to Implementation of the Toward Zero Deaths National Strategy on Highway Safety Get This Book
×
MyNAP members save 10% online.
Login or Register to save!
Download Free PDF

In June 2014, eight associations that represent government agencies involved in highway safety released the document Toward Zero Deaths: A National Strategy on Highway Safety. This national strategy describes a long-term vision of zero traffic-related deaths and outlines the current challenges that need to be tackled.

The TRB National Cooperative Highway Research Program's NCHRP Web-Only Document 324: Guide to Implementation of the Toward Zero Deaths National Strategy on Highway Safety details the status of a committed and sustained collaboration among all highway safety stakeholders, as well as for reaching out to new partners who have not previously engaged in these efforts. In addition, this strategy places emphasis on promoting a positive traffic safety culture for organizations and society that supports the TZD vision.

Supplemental to the document are a Road Map for Implementing the TZD National Strategy on Highway Safety, a Communications How To Guide, presentations (the Stakeholder Self-Assessment Tool, a Template, a Web Tutorial on Engaging Government Agencies, a Web Tutorial on Engaging the Private Sector, and a Web Tutorial on Engaging the Public), and 10 videos.

  1. ×

    Welcome to OpenBook!

    You're looking at OpenBook, NAP.edu's online reading room since 1999. Based on feedback from you, our users, we've made some improvements that make it easier than ever to read thousands of publications on our website.

    Do you want to take a quick tour of the OpenBook's features?

    No Thanks Take a Tour »
  2. ×

    Show this book's table of contents, where you can jump to any chapter by name.

    « Back Next »
  3. ×

    ...or use these buttons to go back to the previous chapter or skip to the next one.

    « Back Next »
  4. ×

    Jump up to the previous page or down to the next one. Also, you can type in a page number and press Enter to go directly to that page in the book.

    « Back Next »
  5. ×

    To search the entire text of this book, type in your search term here and press Enter.

    « Back Next »
  6. ×

    Share a link to this book page on your preferred social network or via email.

    « Back Next »
  7. ×

    View our suggested citation for this chapter.

    « Back Next »
  8. ×

    Ready to take your reading offline? Click here to buy this book in print or download it as a free PDF, if available.

    « Back Next »
Stay Connected!