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4-1 4. Road Map for Implementing the TZD National Strategy on Highway Safety 4.1 Overview and Background In 2013, Toward Zero Deaths: A National Strategy on Highway Safety (TZD National Strategy) was released, laying out a national vision of eliminating fatal and serious-injury crashes on all U.S. roadways. Itâs a vision in which all U.S. highway safety stakeholders work collaboratively on a single initiative to save lives. The TZD National Strategy is meant to unify the many diverse efforts occurring around the nation to reduce, and eventually eliminate, fatal and serious-injury highway crashes. The Road Map for Implementing the TZD National Strategy on Highway Safety provides a framework for implementing the TZD National Strategy at the state and local levels. It identifies seven elements essential for successfully implementing and sustaining a TZD programâand ultimately achieving the goal of zero deaths. The following elements were identified through a literature review, in-person and telephone interviews, and focus groups with highway safety officials and advocates working in states and communities at varying stages of adopting and implementing TZD. ⢠Zero Vision and Goal Setting ⢠Leadership and Safety Culture ⢠Supporting Program Structure ⢠Key Partner/Stakeholder Engagement and Communication ⢠Technical Assistance and Training ⢠Focused Safety Priorities and Strategies ⢠Implementation and Progress Monitoring The Road Map explains why each element is important and offers implementation guide along with a checklist of recommended short- and long-term action steps vital for launching or jump-starting a TZD effort. Also included with each element are highlighted examples of how state and local agencies are putting TZD into practice. These examples could be adopted by others or used to spark new ideas. 4.2 Additional Features of the Road Map In addition, the Road Map includes resources to help launch, implement, and assess a TZD program. These include two self-assessment tools designed to gauge the level of TZD adoption and implementation in a state, tribal, or local community as well as stakeholder communication and engagement (described in Section 5). These assessment tools may also prompt ideas and actions users can take to develop or enhance their programs. Three online, self-guided tutorials offer strategies for engaging the public, government agencies, and private-sector officials in supporting TZD efforts (described in Section 6). These can be used individually or in a group setting to foster understanding, adoption, and implementation of TZD. Finally, a âhow-toâ guide for implementing the Toward Zero Deaths Strategic Communications Plan addresses how to develop outreach strategies, engage potential partners, and work with ambassadors to convey the TZD message to communities and organizations (described in Section 6). The Road Map for Implementing the TZD National Strategy on Highway Safety can be found online at www.trb.org by searching âNCHRP Web-Only Document 324â.