National Academies Press: OpenBook

Highway Safety Behavioral Strategies for Rural Areas (2023)

Chapter: Appendix D: Discussion Guide (Task 4)

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Page 142
Suggested Citation:"Appendix D: Discussion Guide (Task 4)." National Academies of Sciences, Engineering, and Medicine. 2023. Highway Safety Behavioral Strategies for Rural Areas. Washington, DC: The National Academies Press. doi: 10.17226/27196.
Page 142

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142 Appendix D: Discussion Guide (Task 4) The questions below were used as a rough guide for the research team during the telephone conversations with stakeholders in the case study counties. The questions were used to ensure that the correct information was collected for each county. However, the discussion was informal, and the research team did not present all questions to all participating individuals. Example Questions: • Background on Region – How have safety outcomes (e.g., fatal/serious injury crashes, fatal/serious injury crash rates, non- motorized fatalities and injuries) changed in your region? – Can you provide us with an overview of rural-focused safety activities in your region? – In your community (or from your perspective….in your experience), what differentiates rural from more urban/suburban traffic safety and safety behaviors? – What are some of the concerns specifically regarding rural road safety and rural traffic safety culture? Are there rural Vision Zero/Toward Zero death campaigns in your area? – In your state, how would you describe the priority and investment in rural communities compared with more urban/suburban communities? • Behavioral Countermeasures – What behavioral countermeasures have proven most effective in your region? – Have you, or other agencies in your region, adapted countermeasures from other agencies or environments? Have you, or other agencies in your region, adapted behavioral countermeasures from other agencies or environments? If so, how did you adapt them to meet your unique local conditions or safety needs? – How have you or your partners selected rural roadway risk factors, influenced behavioral changes, or developed messaging to support behavioral change? – What dissemination strategies have you or your partners used to get the message out about rural road safety? • Evaluation – Have you or your partners performed any evaluation of reported safety behavior activities? How do you measure or report on safety successes? – How does your organization define the "effectiveness" of a behavioral strategy? – How have you or other stakeholders evaluated behavioral interventions? How did you design these evaluations? – Does your organization have a requirement to evaluate traffic safety strategies? – Are decisions within your organization to fund traffic safety strategies based on evidence of effectiveness? – What challenges have you or your partners faced in improving safety on rural roads? What strategies have you considered using to overcome these challenges? • Wrap-up – Do you recommend that we contact anyone else about a program’s success or challenges? – Are there written materials you could share with us that might support our work? – What information/materials on rural behavioral countermeasures would you find useful as a practitioner?

Next: Appendix E: Detailed Results of the Existing Toolkit Review (Task 7) »
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Rural roads have a higher risk of fatality or serious injury than urban roads due to factors such as varying terrain, wildlife, and long distances between services.

BTSCRP Web-Only Document 4: Highway Safety Behavioral Strategies for Rural Areas, from TRB's Behavioral Transportation Safety Cooperative Research Program, documents the overall research effort that produced BTSCRP Research Report 8: Highway Safety Behavioral Strategies for Rural and Tribal Areas: A Guide. Supplemental to the document is a PowerPoint presentation that outlines the project.


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