National Academies Press: OpenBook

Highway Safety Behavioral Strategies for Rural Areas (2023)

Chapter: Training (Task 8)

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Page 124
Suggested Citation:"Training (Task 8)." National Academies of Sciences, Engineering, and Medicine. 2023. Highway Safety Behavioral Strategies for Rural Areas. Washington, DC: The National Academies Press. doi: 10.17226/27196.
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Page 124
Page 125
Suggested Citation:"Training (Task 8)." National Academies of Sciences, Engineering, and Medicine. 2023. Highway Safety Behavioral Strategies for Rural Areas. Washington, DC: The National Academies Press. doi: 10.17226/27196.
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Page 125

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124 Training (Task 8) While developing guidance on countermeasures is necessary, training on how to use such guidance is critical for local stakeholders. The research team knew that effective action is much more likely if toolkits are supported by training. Videos can be an effective resource to train stakeholders as they can be watched individually or used by a group (such as a coalition). Therefore, the research team included two videos to support the resource including: • An introductory video for the Guidance for Improving Roadway Safety in Rural and Tribal Settings • A longer, training video on developing a logic model. Promotional Video The promotional video is a short 90-second introductory video on the toolkit itself to promote its use. The script for this video can be found in Table 39. Table 39: Promotional Video Script Guidance for Improving Roadway Safety in Rural and Tribal Settings Promotional Video Script Guidance for Improving Roadway Safety in Rural and Tribal Settings is a new resource available for anyone working on roadway safety. It is especially written for those working in rural and tribal settings. The document includes four chapters to help you be more effective in your efforts to improve roadway safety. You will learn how behavioral countermeasures and strategies work, including guidance on how to make a logic model so that you and other stakeholders can better understand how to implement and adapt strategies, so they are effective in your setting. There is also guidance on various planning processes you can use as well as resources about creating and maintaining effective coalitions to support efforts at a local level. The document includes an entire section on identifying, selecting, and adapting countermeasures – both behavioral and engineering approaches. Learning how to adapt countermeasures and strategies for your setting is critical to achieving outcomes. Finally, there is a chapter providing guidance on ways to grow evaluative thinking. Growing evaluative thinking will help you and other stakeholders learn from each implementation so that future efforts are even more effective. Guidance for Improving Roadway Safety in Rural and Tribal Settings provides a wealth of resources including extra information in appendices. A complementary video is available to help learn how to create a logic model for a countermeasure or strategy. Please download your free copy today.

125 Developing a Logic Model Video The developing a logic model video is just over 23 minutes long and can be found on YouTube: https://youtu.be/RAmwoEnJHEk. It is also referred to in Chapter 2 of the toolkit. The draft video provided for panel review did not include the final visuals or visual effects in case major changes were requested. However, the draft was approved by the panel and the final version was created to include visual effects to enhance the viewer’s experience. The video features Katie Dively, Senior Research Scientist at the Center for Health and Safety Culture at Montana State University. The video starts with an overview of changing behaviors by changing beliefs. Important questions are then asked of the audience by Katie. “Have you ever thought about how the countermeasure and strategies you are using actually improve roadway safety? Do they work to change beliefs first, and then behaviors, before ultimately changing roadway safety consequences?” The video then discusses what a logic model is, why it might be helpful in roadway safety efforts, and how to develop one for behavioral safety countermeasures. A template for creating a logic model is provided along with examples of completed models. Examples include high visibility seat belt enforcement and “Move Over It’s the Law” media campaign. The video closes with a discussion on how logic models can help you be effective in your work and provides tips and considerations as you create your own logic models.

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Rural roads have a higher risk of fatality or serious injury than urban roads due to factors such as varying terrain, wildlife, and long distances between services.

BTSCRP Web-Only Document 4: Highway Safety Behavioral Strategies for Rural Areas, from TRB's Behavioral Transportation Safety Cooperative Research Program, documents the overall research effort that produced BTSCRP Research Report 8: Highway Safety Behavioral Strategies for Rural and Tribal Areas: A Guide. Supplemental to the document is a PowerPoint presentation that outlines the project.

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