In March 2022, the National Academies of Sciences, Engineering, and Medicine hosted a two-day workshop, Building Public Trust in Public Health Emergency Preparedness and Response Science. The workshop examined issues of building knowledge of and trust in public health emergency preparedness and response science enterprise—the institutions, the research process, and the researchers and practitioners. The workshop highlighted opportunities and aimed to:
LEARN about the public’s current knowledge of and attitudes towards PHEPR science
EXPLORE empirical evidence on effective strategies to create and maintain public confidence and trust in PHEPR science
UNDERSTAND how public confidence and trust in PHEPR science can be lost and how it can be rebuilt
DISCUSS the role that key stakeholders have in creating and maintaining public confidence and trust in PHEPR science
The COVID-19 pandemic highlighted issues related to public trust in PHEPR science. Participants at the workshop discussed actionable strategies and approaches to (re)build and maintain trust that are applicable to various levels of the public health system and different emergency types.
Anne Zink, Chief Medical Officer of Alaska, described how trust comes from building relationships with communities over generations. Many Alaskan Native tribes and communities were severely affected by the 1918 pandemic, and the memory of that experience lives on. This impacted the way in which Alaskan tribes and the state responded to Covid-19.
In Alaska, both state and tribal partners collaborated and researched with one another, and hosted a weekly echo series to hear it back from the public. Zink partnered with Alaskan tribes and local community leaders to promote testing and the COVID-19 vaccine.
Stephen Thomas, Director for Health Equity, University of Maryland, described the significance of barber shops and beauty salons in the Black community and how these professionals are seen as trustworthy messengers.
Thomas discussed his role in leading Shots at the Shop, a program that trains Black barbers and hair stylists on COVID-19 information with the intent they can convince others in their community to get vaccinated.
Venus Ginés, President of Día de la Mujer, discussed the importance of community-health workers (promotores) in the Latinx community during public health emergencies, such as Hurricane Harvey, and pandemics such as COVID-19.
According to Ginés, community-health workers can serve as:
During the pandemic, the community health workers established a call center and hotlines to tackle issues such as domestic violence, substance abuse, teen suicide, and other health related issues.
Jefferson Ketchel, Executive Director, Washington State Public Health Association, addressed instability in public health funding and the de-centralized health system in Washington state.
The Washington State Legislature made an investment to fund the foundational public health services and are currently looking at priorities for the public health workforce development in Washington State.
According to Ketchel, these priorities include:
Ulie Seal, Fire Chief for the Bloomington (MN) Fire Department, mentioned how he and his fire and police teams handled issues with mixed messages during the pandemic. He indicated that it’s crucial to provide reasoning as to what communications and recommendations are based upon.
Mitch Stripling, Director, Pandemic Response Institute at the Mailman School of Public Health, Columbia University, discussed how storytelling can support public health guidance and recommendations.
Lindsey Leininger, Clinical Professor of Business Administration at Tuck School of Business at Dartmouth University, co-founded “Nerdy Girls”, a public education campaign turned sustainable, non-profit science translation campaign.
“Nerdy Girls” has 200,000 readers across various social media channels and wrote over 2,000 evidence based posts about pandemic-era living. This non-profit connects female scientists with clinicians in order to hold important conversations and draw from different disciplines and experiences.
Supriya Bezbaruah, Team Lead, Science, and Knowledge Translation at the World Health Organization, worked to build the WHO Epidemic Information Network (EPI-WIN) to make public health information more accessible and understandable during the COVID-19 pandemic.
WHO Epidemic Information Network established three global networks:
Going forward, they are working to create the EPI-WIN Science Translation that will include a variety of professionals ranging from scientists, media professionals, health professionals, and others. By establishing field guides, documenting good practices for science translation, and engaging with decision-makers, this will be crucial in moving toward the next steps.
Resource: IUF launches new COVID-19 safety guide for hotel workers
“There’s no-one better to understand the communities concerns than the community leaders themselves. We’ve worked with them to co-develop scientific facts to then re-distribute to the communities.”