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Pages 11-15

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From page 11...
... TR N EW S 303 M AY–JUN E 2016 11 The author is General Manager, BoltBus, Dallas, Texas. Most people readily associate intercity busservice with the name Greyhound and theiconic symbol of the greyhound running swiftly and efficiently.
From page 12...
... TR N EW S 30 3 M AY –J UN E 20 16 12 The Greyhound enterprise includes many brands and services, as the company has diversified to meet customer needs. Among the new brands and services are BoltBus, Greyhound Express, QuickLink, and Rural Connector Service.
From page 13...
... TR N EW S 303 M AY–JUN E 2016 13 These developments combined to redefine the type of customers who sought intercity bus service. Recognizing that the customer base was changing, Greyhound began in the late 1990s to invest in improvements to route data and reporting.
From page 14...
... TR N EW S 30 3 M AY –J UN E 20 16 14 The goal was to create an enticing value proposition for the customer, offering many amenities at affordable prices. The service was tag-lined "Bolt for a Buck," as every schedule offered at least one $1 fare.
From page 15...
... TR N EW S 303 M AY–JUN E 2016 15 area: traditional terminal berths at Union Station and several curbside locations. Greyhound also uses BoltBus to test concepts and ideas that may be applicable to the company's larger system and its other new brands.

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