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SECRETARY'S ADDRESSPANEL ON SOCIO-BEHAVIORAL SCIENCES
Pages 53-57

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From page 53...
... Here, we wanted to emphasize that we are not particularly stressing modeling at all, primarily because we feel that the models should reflect knowledge which universities still need to develop -- basic fundamental knowledge about behavior. We are talking instead in terms of general subjects -- of travel patterns of different market segments, their needs, attitudes, and preferences -- and the causal relations between various aspects of life style and transportation.
From page 54...
... the interactions of regulatory, planning, and operating agencies, especially in view of the gradual shift from focuses on big, independent highway or rail systems to other broader objectives involving low capital program approaches such as transportation systems management; (3) neglected private transportation industries (such as taxis, intercity buses, commuter airlines, independent truckers, and parcel delivery)
From page 55...
... In general, there was less interest expressed concerning better models of elasticity patterns, at least in the short-run, than in the development of a more fundamental knowledge base of traveler behavior. We feel that elasticity knowledge by itself is relatively insufficient to explain problems and perceptions of activities such as car pooling or to anticipate the travel responses of handicapped persons.
From page 56...
... There were some fairly strong suggestions towards increasing new data development and analysis, particularly with the use of case studies; some carefully designed surveys and data collection; and comparative and historical studies, both cross-culturally and among different studies of the subject. Design and evaluation of demonstration projects -- but not their management -- may also be useful roles for universities.
From page 57...
... Labor-intensive research that can be done by students can be a university asset; fruitful research could include case study development, bibliographic analysis, and program inventories. In summary, the socio-behavioral research topics were identified, given a priority, and identified with an approximate percentage share of the total research budget in this area: (1)


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