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New Tools for Environmental Protection Education, Information, and Voluntary Measures (2002) / Chapter Skim
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8. Lessons from Analogous Public Education Campaigns
Pages 141-146

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From page 141...
... The issue is whether we can draw inferences from the experiences described in those chapters to formulate public education campaigns in the environmental realm. Mileti and Peek' s chapter provides the lessons learned from efforts to improve "disaster preparedness" among populations at high risk.
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From page 142...
... Individuals are provided information without reference to externalities or to the collective benefits that exceed the sum of private benefits.2 Individuals and families presumably want to avert the consequences of disasters, reduce the risk of heart disease, and control family size. As a consequence, they have incentives to be better informed they will be interested in what is being delivered.
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From page 143...
... Many family planning education campaigns are purely informational, providing information on the tools of fertility control. Researchers have found that many households are essentially ignorant of modern family planning methods and practices, and conclude that lack of information is the barrier to reducing fertility.
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From page 144...
... Research exists on augmenting survey participation rates that may be relevant to environmental education campaigns designed to alter behavior when the private benefits of doing so are negative. Among the findings of this research is that influence techniques such as frequent prompts and reference to the behavior of others (which may provide information on social norms)
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From page 145...
... However, setting in place governmental efforts that go beyond the dissemination of scientifically valid information to purposively changing the values of citizens raises ethical questions that are beyond my expertise. However, I believe they should be of concern in considering nonregulatory and nonfinancial alternatives to improving the environmental impact of the choices people make.
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Key Terms

  • education campaigns
  • family planning
  • private benefits
  • alter behavior
  • private actions

  • disaster preparedness
  • planning campaigns
  • information dissemination
  • altering behavior
  • reducing fertility

  • emphasize private
  • ecological tax
  • improving disaster
  • education campaign
  • von wiezsacker

  • little private
  • tax reform
  • campaigns designed
  • issues involved
  • energy costs

  • collective benefits
  • augmenting survey
  • raises ethical
  • improving health
  • involved marketing

  • align social
  • household energy
  • participation rates
  • action exceed
  • net social


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