Attitudes, Aptitudes, and Aspirations of American Youth Implications for Military Recruitment (2003) / Chapter Skim
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Appendix A: Letter Report: Evaluation of the Youth Attitude Tracking Study, YATS
Appendix A: Letter Report: Evaluation of the Youth Attitude Tracking Study, YATS
Pages 287-298
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Appendix A Evaluation of the Youth Attitucle Tracking Stucly (YATS) Letter Report from the Committee on the Youth Population and Military Recruitment May 2000 287
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In response to a request from the Office of the Assistant Secretary of Defense (OASD) , the Committee on the Youth Population and Military Recruitment was formed to examine the demographic trends, cultural characteristics, attitudes, and educational attainments of American youth in order to help military planners improve recruiting for the military (the committee's task statement and committee roster are attached)
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The most recent analysis, Youth Attitude Tracking Study 1998: Propensity and Advertising Report (Wilson et al., 2000) , provides information on the demographics of the youth population, propensity for military service, reasons for joining or not joining the military, and the effect of recruiting efforts (including advertising)
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Seeking Influences I Questions concerning persons with whom the study Influences II Background I participant discussed the possibility of military service and the attractiveness of military service. Questions concerning personal sources of information, military related movies, and perceptions of military life.
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As part of this work, it might also be appropriate to conduct factor analyses of some of the youth attitude and value data, such as reasons for joining/not joining, reasons for increased/decreased interest, and importance of various career attributes or life goals. Not only might this help identify broader themes in and structures of youth attitudes and values, and whether these themes and structures change over time, but it would also serve as a useful data reduction technique that will aid in the construction of multivariate models.
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One option is analysis of a pairwise correlation matrix, where each correlation is based on the subsample responding to the particular pair of items. The other option is to impute missing values for each item for those respondents who were not asked particular items.
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For example, while every YATS survey will probably contain a common core of questions, especially those relating to propensity to enlist and various background questions, other questions do not need to be asked at every survey administration. This approach would enable gathering complete data from all respondents on the block of items in question without placing an undue time burden on respondents.
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6. We recommend that whenever a survey is designed to partition the questions so that not all questions are asked of all respondents, consideration should be given to randomly assigning interrelated blocks of information to the same subgroups, such as asking one subgroup all life/career goal questions, another subgroup slogan recognition, another subgroup Service-specific questions, and so forth.2 Consideration should also be given to maintaining sufficient sample size and content within a block of relevant questions so that multivariate analysis can be conducted without serious missing data problems.
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7a. We recommend that DoD consider using a continuous tracking survey methodology for such issues as propensity to enlist, advertising awareness, awareness of direct response campaigns, involvement in high school activities, and perceptions of the military.
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11. Since college is a major competitor to the military, we recommend that DoD consider including questions comparing benefits attributed to the military and to college education.
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Wilson, M.J., Greenlees, J.B., Hagerty, T., Hintze, D.W., and Lehnus, J.D. 2000 Youth Attitude Tracking Study 1998: Propensity and advertising report.
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The first phase of the committee's work, focused on recruiting issues, will be a study of the demographic, sociological, and psychological attributes of contemporary youth and projected attribute profiles twenty years into the future. The committee will examine a broad range of questions about the nature of the 21st century youth population, the characteristics of sub-populations that are likely to influence receptivity to recruitment efforts, the changing nature of work, and the effectiveness of various advertising approaches and incentive programs.
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