Attitudes, Aptitudes, and Aspirations of American Youth Implications for Military Recruitment (2003) / Chapter Skim
Currently Skimming:
1. Introduction
1. Introduction
Pages 9-14
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From page 9... ...
Since then, the economy has suffered some setbacks, college aspirations have remained constant or increased, and, importantly, propensity has continued to decrease, particularly among those youth who meet the military standards of graduating from high school with a diploma and scoring in the top half of the Armed Forces Qualification Test (AFQT)
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From page 10... ...
Consider a full range of personnel options for expanding the pool of recruits, including greater coordination of procedures among the military Services; coordination with alternative government agency programs, such as the Job Corps and the Corporation for National Service; material and psychological incentives that may enhance recruiting success by subgroup; and changes in pay scales and the duration of enlistment. 1These tasks comprise substantially the effort referred to as phase 1 in the original version (or earlier versions)
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From page 11... ...
Such issues as length of term and coordination with agencies outside the military establishment would require additional studies and were beyond the scope of the current committee. The policy options examined in the report include maintaining competitive pay and benefits, employing structural changes in compensation, pursuing ways for enlistees to gain a college degree while serving in the military, developing consistent advertising themes that build on strengths offered by military service, and employing better methods to select, train, and motivate recruiters.
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From page 12... ...
The Army is developing a family of ground combat systems that provide digitized information exchange; the Navy is automating a wide range of functions in smart ships such as the DD-X, and the Air Force and the Navy are exploring the development of remotely piloted, armed aircraft. Both the advances in technology and anticipated missions provide critical requirements for determining the size and shape of the force and specifying both recruiting and retention goals.
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From page 13... ...
The report is structured around a set of potential contributing factors. Following this introduction, the report begins, in Chapter 2, with a discussion of demand factors, inquiring about possible changes in overall force size and structure, in the aptitude levels needed for effective performance, in the physical demands of military work, in the moral and character requirements of military work, and in the levels of attrition and retention.
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From page 14... ...
Chapter 8 examines a range of issues involving military advertising and recruiting, including goals, strategies, and messages. Advertising is a part of the broad recruitment process, and we examine this process more generally, including a comparison with recruiting practices in the civilian labor market.
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