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Raising Public Awareness of Engineering (2002) / Chapter Skim
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Pages 47-52

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
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From page 47...
... The CPAE heard NAE Executive Officer Lance Davis outline the genesis of the Public Awareness of Engineering project. The consultants presented their survey findings and described selected current outreach activities by the engineering community.
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From page 48...
... Public Relations/Public Affairs Objectives: · Increase the understanding among target audiences of what engineers do and the role they play in our society. Target audiences include students, parents, teachers, guidance counselors, the media, policy makers, and the informed public.
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From page 49...
... · Advertising and Public Service Announcements A targeted ad campaign could be developed, but needs to be cost effective and should be unified through consistent messages, taglines, and logos. The campaign should generate awareness through focus on basic social issues: standard of living, global competitiveness, economic growth, and national security.
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From page 50...
... · Provide guidance on developing new K-12 curricula in engineering/technology/math/science. · Develop a public policy program to influence decision makers on all levels—national, state, and local to address education issues.
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From page 51...
... NAE should convene an initial symposium with working groups to begin this process. Next Steps: Education Intervention · The engineering community should bring together a blue-ribbon council or conference of engineering, education, and public policy communities to develop a specific action plan and intervention strategies for changing the K-12 education system.
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Key Terms

  • current outreach
  • global competitiveness
  • consistent messages
  • measure effectiveness
  • informed public

  • outreach activities
  • existing local
  • technology issues
  • targeting key
  • chairman steve

  • awareness currently
  • basic social
  • service announcements
  • engineering outreach
  • officer lance

  • lance davis
  • heard nae
  • research addressing
  • specific programs
  • desired outcomes

  • include professional
  • inventory demonstrates
  • influential media
  • survey findings
  • policy program

  • grassroots outreach
  • guidance counselors
  • local grassroots
  • grassroots efforts
  • regional newspapers


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