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Raising Public Awareness of Engineering (2002) / Chapter Skim
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Executive Summary
Pages 1-5

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From page 1...
... A significant improvement in public awareness will require coordinated efforts by engineering organizations presenting consistent messages about the nature and value of engineering. To help the engineering community improve its individual and collective efforts, the National Academy of Engineering commissioned a survey/questionnaire to identify the range of current public awareness activities, and to collect information on their goals, target audiences, messages,
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From page 2...
... Although these "grassroots" activities appear to be well received, they have not had a measurable impact on public awareness of engineering on a national scale, as measured by public attitude surveys (Chapter 21. Most of these programs deliver messages on similar themes.
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From page 3...
... The short-term focus should be on maintaining and increasing the public awareness of engineering through public relations and public affairs (PR/PA) activities.
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From page 4...
... A mechanism should be established, e.g., a web site, to share public awareness of engineering activities with the entire engineering community. Appendix C lists selected outreach programs that appear to demonstrate some evaluation and impact.
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From page 5...
... Such approaches could eventually solve the pipeline issue and also make great improvements in increasing technical literacy and changing the image of engineers and engineering. Curricula redesign efforts should be supported through efforts targeting opinion leaders and public policy leaders.
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Key Terms

  • coordinated efforts
  • consistent messages
  • public relations
  • engineering societies
  • outreach programs

  • engineers week
  • poorly equipped
  • national engineers
  • measurable impact
  • coordinated campaign

  • opinion leaders
  • public understanding
  • engineering organizations
  • educational intervention
  • organizations surveyed

  • engineering activities
  • students educationally
  • critical mass
  • teaches engineering
  • educational interventions

  • national scale
  • public attitudes
  • help garner
  • specialized societies
  • objective outcome

  • teaching math
  • policy discussions
  • deliver consistent
  • engineering track
  • ineffective programs


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