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Executive Summary
Pages 1-12

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From page 1...
... Moreover, frequent heavy drinking by young adolescents can lead to mild brain damage. The social cost of underage drinking has been estimated at $53 billion including $19 billion from traffic crashes and $29 billion from violent crime.
From page 2...
... Such a commitment will require participation by multiple individuals and organizations at the national, state, local, and community levels who are in a position to affect youth decisions -- including parents and other adults, alcohol producers, wholesalers and retail outlets, restaurants and bars, entertainment media, schools, colleges and universities, the military, landlords, community organizations, and youths themselves. The nation must collectively pursue opportunities to reduce the availability of alcohol to underage
From page 3...
... Recommendation 6-1: The federal government should fund and actively support the development of a national media effort, as a major component of an adult-oriented campaign to reduce underage drinking. Partnership to Prevent Underage Drinking Despite laws that aim to preclude drinking by those under the age of 21, a significant amount of underage drinking occurs, generating revenues for producers, wholesalers, and retailers of alcoholic beverages, especially beer.
From page 4...
... that have substantial underage appeal and should take reasonable precautions in the time, place, and manner of placement and promotion to reduce youthful exposure to other alcohol advertising and marketing activity. Recommendation 7-3: The alcohol industry trade associations, as well as individual companies, should strengthen their advertising codes to preclude placement of commercial messages in venues where a signifi cant proportion of the expected audience is underage, to prohibit the use of commercial messages that have substantial underage appeal, and to establish independent external review boards to investigate com plaints and enforce the codes.
From page 5...
... Recommendation 8-3: The music recording industry should not mar ket recordings that promote or glamorize alcohol use to young people; should include alcohol content in a comprehensive rating system, simi lar to those used by the television, film, and video game industries; and should establish an independent body to assign ratings and oversee the industry code. Recommendation 8-4: Television broadcasters and producers should take appropriate precautions to ensure that programs do not portray underage drinking in a favorable light, and that unsuitable alcohol content is included in the category of mature content for purposes of parental warnings.
From page 6...
... Recommendation 9-1: The minimum drinking age laws of each state should prohibit · purchase or attempted purchase, possession, and consumption of alcoholic beverages by persons under 21; · possession of and use of falsified or fraudulent identification to purchase or attempt to purchase alcoholic beverages; · provision of any alcohol to minors by adults, except to their own children in their own residences; and · underage drinking in private clubs and establishments. Recommendation 9-2: States should strengthen their compliance check programs in retail outlets, using media campaigns and license revoca tion to increase deterrence.
From page 7...
... Recommendation 9-5: States should enact or strengthen dram shop liability statutes to authorize negligence-based civil actions against com mercial providers of alcohol for serving or selling alcohol to a minor who subsequently causes injury to others, while allowing a defense for sellers who have demonstrated compliance with responsible business practices. States should include in their dram shop statutes key portions of the Model Alcoholic Beverage Retail Licensee Liability Act of 1985, including the responsible business practices defense.
From page 8...
... States should · modify existing laws to allow passive breath testing, streamlined administrative procedures, and administrative penalties and · implement media campaigns to increase young peoples' awareness of reduced blood alcohol content (BAC) limits and of enforcement efforts.
From page 9...
... Department of Education should fund only evi dence-based education interventions, with priority given both to those that incorporate elements known to be effective and those that are part of comprehensive community programs. Recommendation 10-3: Residential colleges and universities should adopt comprehensive prevention approaches, including evidence-based screening, brief intervention strategies, consistent policy enforcement, and environmental changes that limit underage access to alcohol.
From page 10...
... Recommendation 11-2: Public and private funders should support community mobilization to reduce underage drinking. Federal funding for reducing and preventing underage drinking should be available under a national program dedicated to community-level approaches to reducing underage drinking, similar to the Drug Free Communities Act, which supports communities in addressing substance abuse with tar geted, evidence-based prevention strategies.
From page 11...
... today than they were in the 1960s and 1970s. While raising excise taxes, and therefore prices, would have some effect on alcohol use by adults, price has been documented to have a differential effect on youth alcohol consumption patterns.
From page 12...
... It calls on local leaders to apply the multiple tools available to address underage drinking within the context of their communities. And it challenges federal and state governments to coordinate their efforts and to raise excise taxes to reduce underage consumption and raise revenues for the proposed strategy.


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