Dynamic Social Network Modeling and Analysis Workshop Summary and Papers (2003) / Chapter Skim
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Autonomy vs. Equivalence Within Market Network Structure
Autonomy vs. Equivalence Within Market Network Structure
Pages 78-88
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From page 78... ...
The producers must offer equally ;~,ood tradeoffs of their quality status versus He volume committed to, and then each can find a unique optimum niche along He observed schedule of producer revenue by volume across Hat market So ~ cannot apply Burt s fo~Tnulas for Straut, s~nce~fold~nto a cost schedule Al the charges for procurements Tom diverse markets upstream to the volume y delivered across all buyers Townsmen by a producer, in return for revenues, can Hem wordy)
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From page 79... ...
Crucial groundwork comes from the earlier Burt book (1983) , where he still troubles to keep procurement ties and sales ties distinct instead of symmetrizing the ties as he does in Structural Holes.
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From page 80... ...
The lower right cell, High-Low, PodoIny argues is premier context for rank market, such as his house roofin ,. But White locates regional road haulage as prototype there and shows a contradiction between context, which indeed favors rank market, and feedback mechanism, which is prey to cheating by low-quaTity aspirants for producer slots and thus induces some Burt dickering.
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From page 81... ...
And at the same time it rescues a contribution of Burt's from his own discard pile. The third dimension, labeled x, measures aggregate impacts on valuations by buyers downstream of the ego market from their awareness of other markets Tying cross-stream.
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From page 82... ...
Burt is ingenious and persistent in formulating this leveraging upon dickering through intermediary ties: see Figure 2.S and associated formulae. Yet Burt largely discards such impacts on several grounds: It is hard to trace networks completely enough to permit measurement, except for government generated censuses of ties: in the chapters where Burt treats individual mana;,ers rather than markets of firms, Burt could not come up win arty of the needed data.
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From page 83... ...
Putting all this together, the larger surprise is that the most distinctive, profitable and possibly common market especially, as it turns out, for new product markets is sustainable only through the hidden support of cross-stream markets, Burt's second order holes. That is, the CROWDED markets (analyzed at length in Chapters 6 and 7 of White, 1992)
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From page 84... ...
84 .N are' 1. ~ J (< Conditions Limiting i~s En trepren eun al Negotiation in the Relationship with j Figure 2.S The entrepreneur's nightmare DYNAMIC SOCIAL NETWORK MODELING AND ANALYSIS (1)
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From page 85... ...
HIGH Alter uncertainty Podoiny 2x2 table DYNAMIC SOCIAL NETWORK MODELING AND ANALYSIS 85
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From page 86... ...
sensitivity to quality, upstream/down v 86 TRUST ORDINARY CROWDED UNRAVELING sensitivity to quality, upstream/down MAP with varieties of markets DYNAMIC SOCIAL fJETWORKHODE~WG ED ISIS
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From page 87... ...
v ego high ; / alter uncertainty blah MAP with Podolny gradients in uncertainty DYNAMIC SOCIAL NETWORK MODL:~G~D CYSTS 87
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