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From page 185... ... . joint service econometric analysis, 6, 96-97, 100104, 113, 146, 167-168 effort/expenditures, 74, 112-113, 120126 language factors, 4, 78-79, 80 mailings, 120 market research, 4, 5, 12 Read the entire page →
From page 186... ... , strategies based on, 70-73 (passim) , 78,79,85,88 Age factors, 25 see also Adolescent development perspectives; High school students adults, 42, 43, 46 advertising, 38, 119; see also Influencers survey target population sampling, 4, 43, 44, 46, 162 Armed Forces Qualification Test, 130 Attitudes, Aptitudes, and Aspirations of American Youth, 1, 9,19 Attitudes, beliefs, and intentions, 2, 159, 161-162 see also Decision making; Influencers; Patriotism; Propensity to enlist; Youth Attitude Tracking Studies; Youth Poll advertising, 4-5, 68, 69, 73-89, 163-164 communication theory, 38 economic theory and, 28, 29, 30 emotions, 25, 32-33 gender factors, 35, 70 mathematical model, 22, 29 monitoring, 2, 11, 40-67, 161 outcome assessments, 2, 3-4, 15, 16, 2122, 28, 30, 68, 70 recruiters, 29, 155-156 research framework, 2, 3, 14, 16, 20 INDEX self-concept, 31-32, 34, 121 self-efficacy, 20, 21, 24, 28, 33, 34, 41, 43, 61 surveys, 34, 11, 41-43, 48, 60, 61-64, 6973, 77-78 administration methods, respondent's reaction to, 47, 4849, 52, 163 school administrators reaction to, 52, 56 theory, general, 18, 20-25, 28, 33, 34, 3536,41 B Behavioral factors see also Attitudes, beliefs, and intentions; Propensity to enlist; Theoretical approaches advertising, 18-19, 68, 77-80, 84 communication theory and, 39 economic theory and, 28, 30 research framework, 2, 3, 15, 16, 20, 161162 survey content, 61-62 theory, general, 18-25 Beliefs, see Attitudes, beliefs, and intentions Bonuses, incentives, 6, 7, 13, 29, 99, 127, 128, 129, 143 C Cohort studies, 4, 49, 53-58, 65, 162 see also Youth Attitude Tracking Studies; Youth Poll Monitoring the Future, 46, 47, 50 panel surveys, 48, 49, 50-51, 56, 57, 58, 91, 92, 110, 122 College education, 81 distance learning, eArmyU, 145 economic decision-making theory, 26 enlistment incentives, 6, 7, 13, 78-79, 127, 128, 129, 138, 143-144 enrollments, 1, 9, 13, 68, 88 officer training programs, 26, 71 surveys of propensity to enlist, 46 Communication theory, 37-39 see also Content analysis; Language factors Computers and computer science see also Internet incentives, 35-36, 44, 53, 66, 134-135, 145 surveys, computer-assisted, 15, 145 Read the entire page →
From page 187... ... , 146 recruiting, general, 2, 5-6, 90-111, 164-166 service specific, 6, 13, 92-93, 94-108, 111, 113 Economic factors, 36-37 see also College education; Costs and best-benefit analysis; Employment and unemployment; Incentives; Wages and salaries external influences on enlistment goals, 12-13, 113-115, 147 individual decision-making, theory, 18, 25-31 propensity to enlist, 25-31, 36-37, 71, 8485, 87-88, 113-115, 136 "satisficing", 27, 28 survey funding, 45 utility theory, 25-29, 97-99 Educational attainment college enrollments, 1, 9 GED, 129, 130, 143-144 recruitment targets, 9 survey questions, literacy, 47 Educational benefit incentives, 6, 7, 13, 7879, 143-144 distance learning, eArmyU, 145 GED, 129, 130, 143-144 job training, 8, 128-129, 132, 141, 151 Emotional factors, 25, 32-33 see also Patriotism Employment and unemployment, 81, 8788, 94, 147 see also Wages and salaries Read the entire page →
From page 188... ... 188 advertising effort and, 81, 87-88, 113 individual decision theory, 26 job training, 8, 128-129, 132, 141, 151 macroeconomic factors, decision theory, 18,30 recruiters, selection of, 7, 146, 148-151, 169, 170 Ethnicity, see Racial/ethnic groups Experimental and quasi-experimental approaches, 15-16, 17, 159 advertising planning, 5, 6, 85-86, 90, 119120 econometric approaches, 90 incentives, optimum, 2, 7, 15-16, 113, 137-139, 141, 143-144, 145, 169 recruiter training, 153 survey design, 4344 time-series designs, 44, 45, 91, 107-108 F Family influences advertising to affect, 116 military surveys, attitude toward, 49 propensity to enlist, 21, 29, 76-77 Females, see Gender factors Focus groups, 14 advertising design, 4, 82 incentives, optimal, 2, 7, 133, 134, 141, 143, 145, 167 recruiter selection, 149 Funding, surveys, 45 G Gender factors, 35 advertising, 38 attitudes, 35, 70 propensity to enlist, 69-70, 71, 72 survey content development, 64 General Accounting Office, 149 Generative techniques advertising research, 2, 4, 12, 79-80 H High school students, 23, 42 see also School-based surveys advertising, 69 INDEX propensity to enlist, 69 surveys, general, 46, 47, 49-50, 51-58, 162 Historical perspectives, 1, 9 see also Longitudinal studies advertising expenditures/costeffectiveness, 4, 73-74, 88-89, 112, 118, 119, 120, 123-124, 125 econometric studies, 92, 96-104, 136 incentives, 13, 136, 141-142 propensity to enlist, 1, 9, 12, 13, 68, 6972, 77-78, 87-88 recruitment goals/enlistment, 1, 9, 12, 68, 84-85, 91, 112, 147 survey scheduling, 51 Incentives, 5, 16, 18, 36, 41, 89, 110, 111, 129-146 bonuses, 6, 7, 13, 29, 99, 127, 128, 129, 143 data needs, 5-6 educational, 6, 7, 13, 78-79, 127, 128, 129, 138, 143-144 experimental and quasi-experimental approaches, 2, 7, 15-16, 113, 137139, 141, 143-144, 145, 169 focus groups, 2, 7, 133, 134, 141, 143, 145, 167 historical perspectives, 13, 136, 141-142 influencers and, 135, 141 job training, 8, 128-129, 132, 141, 151 laptop computers, 35-36, 44, 53, 66, 134135, 145 optimal types, 2, 5, 6-7, 13, 127-145, 168169 recruiters, 5, 7, 108, 110, 144, 146, 147, 155-156, 166, 170 reserve forces, 5-6, 16, 164-166 timing, 130, 131-132, 136, 138, 139, 142(n.3) wages, military, 128 Youth Attitude Tracking Studies, evaluation via, 135, 141-142 influencers, 76-77 see also Family influences; Peer influences advertising, 76-77, 85, 87, 88, 116, 118119, 123-125 (passim) Read the entire page →
From page 189... ... INDEX Intelligence, recruitment standards, 9 Intentions, see Attitudes, beliefs, and intentions; Propensity to enlist Internet advertising, 12, 66, 86 distance learning, eArmyU, 145 survey administration, 44, 55, 134-135 Interviews advertising research, 4, 79, 82 focus groups, 14 in-person, 4, 14, 15, 47 telephone, 15, 44, 45, 47, 123-124, 134135, 162 Job training, 8, 128-129, 132, 141, 151 recruiters, 7-8, 151-154, 169, 170-171 Joint service actions, 2 advertising econometric analysis, 6, 96-97, 100104, 113, 146, 167-168 effort/expenditures, 74, 112-113, 120126 timing, 2, 6, 13, 113-119, 167 propensity to enlist, 13, 112-113, 124-125 L Language factors see also Content analysis advertising, 4, 78-79, 80 survey questions, 59-67 literacy, 47 Longitudinal studies see also Cohort studies; Youth Attitude Tracking Studies; Youth Poll enlistment dynamics, 36 Monitoring the Future, 46 propensity to enlist, 40, 41-43 quasi-experimental design, 44 M Magazines, see Newspapers and magazines Mailings advertising, 120 surveys, 50, 53-54, 55, 57, 58-59 Males, see Gender factors 189 Market research, 12 see also Econometric methods advertising planning, 4, 5, 12 in-market testing, 4, 82, 86-87, 164 Mass media see also Advertising; Internet advertising, general, 123 as behavioral influence, 25 mailings, 50, 53-54, 55, 57, 58-59, 120 monitoring, surveys of influence, 43, 6667 newspaper and magazine advertising, 86, 104, 121, 123, 124 radio advertising, 66, 104, 109, 123, 124 television advertising, 66, 82, 86, 104-105, 109, 120, 123 Mathematical models see also Econometric methods adolescent self-concept, 32 advertising cost-effectiveness /timing, 115-118 attitude, 22, 29 communication, 38 economic factors in individual decisions, 26-27, 28-29 normative support, 23-24 self-efficacy, 24 Media, see Internet; Mass media Minority groups, see Racial/ethnic groups Models, see Mathematical models; Theoretical approaches Monitoring, 34, 10-11, 40-67, 161-162 see also Cohort studies; Focus groups; Longitudinal studies; Research methodology; Surveys attitudes of youth, 2, 11, 40-67, 161 Monitoring the Future, 46, 47, 50, 52 N National Defense Authorization Act, 148 Newspapers and magazines, 86, 104, 109, 121, 123, 124 o On-line approaches, see Internet Open-ended items, surveys, 14, 47, 49, 62, 163 Read the entire page →
From page 190... ... 19 recruiters and, 19, 66-67, 151 reserve forces, 64 INDEX service specific recruiting, 112-113 surveys, 3, 11, 40-45, 59-67, 69-73, 77-78, 87, 88, 135-136, 162 theory, general, 19-32 Psychological factors, see Attitudes, beliefs, and intentions; Social factors Q Qualifications and qualification requirements, 5-6, 9 see also Educational attainment; Selfefficacy advertising effectiveness, 93-95 econometric analysis, 91-92, 106-107 incentives based on, 129-130, 138, 143-144 recruiter quotas, 91-92 recruiter selection, 7, 146, 148-151 specialists and speciality training, 128, 130-133 (passim) , 138, 143, 148, 156 theory of behavior, 19-20, 34 Quality of Life Panel, 122 Quasi-experimental approaches, see Experimental and quasiexperimental approaches Questionnaires, surveys, 3, 11, 44, 59-67, 162-163 see also Content analysis open-ended items, 14, 47, 49, 62, 163 self-completed, 46-47, 48, 162 Youth Attitude Tracking Studies, 11, 47 Quotas, recruitment, 5, 6, 7, 29, 91-93 (passim) Read the entire page →
From page 191... ... , 168 theory, decision making, 18-19, 33-39 Regression analysis, 92, 104, 133, 137, 142, 144 see also Econometric methods Research methodology, general, 10 see also Econometric methods; Experimental and quasiexperimental approaches; Focus groups; Generative techniques; Incentives; Market research; Mathematical models; Monitoring; Performance standards; Pilot studies; Surveys; Theoretical approaches advertising, 3-6 (passim) , 10, 11-12, 20 attitudes, 2, 3, 14, 16, 20 behavioral factors, 2, 3, 15, 16, 20, 161162 committee study at hand, 1-3, 9-10, 14-17 incentives, 127, 130, 133-139 recruiters and recruiter programs, 146158 Research recommendations, 4-8, 14-17, 159171 advertising, 4-6, 35-49, 125-126, 163-164, 166 econometric methods, 5-6, 16, 164-166 recruiters, 7-8 191 Reserve forces active-duty recruiting, competition with, 5, 13, 108-109, 166 active-duty vs reserve commitments, 13 college reserve officer training, 26, 71 economic decision-making theory, 26 incentives, 7, 129-133 (passim) Read the entire page →
From page 192... ... , 65,87,96-98,136,162 INDEX T Target populations, 159, 160 see also Demographic and cultural factors; Influencers; Sampling advertising, 1, 4, 9, 75-77, 79, 80, 85-86, 120, 123 incentives, 129-130 survey sampling, 4, 43, 44, 46, 162 Telephone surveys, 15, 44, 45, 47, 123-124, 134-135, 162 Television advertising, 66, 82, 86, 104-105, 109, 120, 123 Theoretical approaches, 18-39 see also Mathematical models; Research methodology adolescent development perspectives, 1, 19, 24, 31-32 advertising, 18-19, 33-39 attitudes, 18, 20-25, 28, 33, 34, 35-36, 41 behavioral, 18-25 committee recommendations, 39, 160 communication theory, 37-39 economic, 18, 25-31, 32-33, 37 qualifications, personnel, 19-20, 34 self-efficacy, 20, 21, 24, 28, 33, 34, 41 social factors, general, 20, 21, 22-23, 25, 29, 31-32 surveys based on, 42 Time and timing factors see also Longitudinal studies advertising, 2, 5-6, 12, 93-94, 113-119, 167-168 data needs, 5-6, 111 enlistment trends, 36, 111 incentives, 130, 131-132, 136, 138, 139, 142(n.3) job opportunities, sequential, 28 recruiter training, 151 reserve commitments, 7, 132 survey periodicity, 11, 50-51, 55-59 (passim) Read the entire page →
From page 193... ... , 78, 79, 85, 88 incentives evaluation, 135,141-142 questionnaire form, 11, 47 Youth Poll, 71-73, 76, 78, 79 Read the entire page →

From page 185...

... . joint service econometric analysis, 6, 96-97, 100104, 113, 146, 167-168 effort/expenditures, 74, 112-113, 120126 language factors, 4, 78-79, 80 mailings, 120 market research, 4, 5, 12

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From page 186...

... , strategies based on, 70-73 (passim) , 78,79,85,88 Age factors, 25 see also Adolescent development perspectives; High school students adults, 42, 43, 46 advertising, 38, 119; see also Influencers survey target population sampling, 4, 43, 44, 46, 162 Armed Forces Qualification Test, 130 Attitudes, Aptitudes, and Aspirations of American Youth, 1, 9,19 Attitudes, beliefs, and intentions, 2, 159, 161-162 see also Decision making; Influencers; Patriotism; Propensity to enlist; Youth Attitude Tracking Studies; Youth Poll advertising, 4-5, 68, 69, 73-89, 163-164 communication theory, 38 economic theory and, 28, 29, 30 emotions, 25, 32-33 gender factors, 35, 70 mathematical model, 22, 29 monitoring, 2, 11, 40-67, 161 outcome assessments, 2, 3-4, 15, 16, 2122, 28, 30, 68, 70 recruiters, 29, 155-156 research framework, 2, 3, 14, 16, 20 INDEX self-concept, 31-32, 34, 121 self-efficacy, 20, 21, 24, 28, 33, 34, 41, 43, 61 surveys, 34, 11, 41-43, 48, 60, 61-64, 6973, 77-78 administration methods, respondent's reaction to, 47, 4849, 52, 163 school administrators reaction to, 52, 56 theory, general, 18, 20-25, 28, 33, 34, 3536,41 B Behavioral factors see also Attitudes, beliefs, and intentions; Propensity to enlist; Theoretical approaches advertising, 18-19, 68, 77-80, 84 communication theory and, 39 economic theory and, 28, 30 research framework, 2, 3, 15, 16, 20, 161162 survey content, 61-62 theory, general, 18-25 Beliefs, see Attitudes, beliefs, and intentions Bonuses, incentives, 6, 7, 13, 29, 99, 127, 128, 129, 143 C Cohort studies, 4, 49, 53-58, 65, 162 see also Youth Attitude Tracking Studies; Youth Poll Monitoring the Future, 46, 47, 50 panel surveys, 48, 49, 50-51, 56, 57, 58, 91, 92, 110, 122 College education, 81 distance learning, eArmyU, 145 economic decision-making theory, 26 enlistment incentives, 6, 7, 13, 78-79, 127, 128, 129, 138, 143-144 enrollments, 1, 9, 13, 68, 88 officer training programs, 26, 71 surveys of propensity to enlist, 46 Communication theory, 37-39 see also Content analysis; Language factors Computers and computer science see also Internet incentives, 35-36, 44, 53, 66, 134-135, 145 surveys, computer-assisted, 15, 145

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From page 187...

... , 146 recruiting, general, 2, 5-6, 90-111, 164-166 service specific, 6, 13, 92-93, 94-108, 111, 113 Economic factors, 36-37 see also College education; Costs and best-benefit analysis; Employment and unemployment; Incentives; Wages and salaries external influences on enlistment goals, 12-13, 113-115, 147 individual decision-making, theory, 18, 25-31 propensity to enlist, 25-31, 36-37, 71, 8485, 87-88, 113-115, 136 "satisficing", 27, 28 survey funding, 45 utility theory, 25-29, 97-99 Educational attainment college enrollments, 1, 9 GED, 129, 130, 143-144 recruitment targets, 9 survey questions, literacy, 47 Educational benefit incentives, 6, 7, 13, 7879, 143-144 distance learning, eArmyU, 145 GED, 129, 130, 143-144 job training, 8, 128-129, 132, 141, 151 Emotional factors, 25, 32-33 see also Patriotism Employment and unemployment, 81, 8788, 94, 147 see also Wages and salaries

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From page 188...

... 188 advertising effort and, 81, 87-88, 113 individual decision theory, 26 job training, 8, 128-129, 132, 141, 151 macroeconomic factors, decision theory, 18,30 recruiters, selection of, 7, 146, 148-151, 169, 170 Ethnicity, see Racial/ethnic groups Experimental and quasi-experimental approaches, 15-16, 17, 159 advertising planning, 5, 6, 85-86, 90, 119120 econometric approaches, 90 incentives, optimum, 2, 7, 15-16, 113, 137-139, 141, 143-144, 145, 169 recruiter training, 153 survey design, 4344 time-series designs, 44, 45, 91, 107-108 F Family influences advertising to affect, 116 military surveys, attitude toward, 49 propensity to enlist, 21, 29, 76-77 Females, see Gender factors Focus groups, 14 advertising design, 4, 82 incentives, optimal, 2, 7, 133, 134, 141, 143, 145, 167 recruiter selection, 149 Funding, surveys, 45 G Gender factors, 35 advertising, 38 attitudes, 35, 70 propensity to enlist, 69-70, 71, 72 survey content development, 64 General Accounting Office, 149 Generative techniques advertising research, 2, 4, 12, 79-80 H High school students, 23, 42 see also School-based surveys advertising, 69 INDEX propensity to enlist, 69 surveys, general, 46, 47, 49-50, 51-58, 162 Historical perspectives, 1, 9 see also Longitudinal studies advertising expenditures/costeffectiveness, 4, 73-74, 88-89, 112, 118, 119, 120, 123-124, 125 econometric studies, 92, 96-104, 136 incentives, 13, 136, 141-142 propensity to enlist, 1, 9, 12, 13, 68, 6972, 77-78, 87-88 recruitment goals/enlistment, 1, 9, 12, 68, 84-85, 91, 112, 147 survey scheduling, 51 Incentives, 5, 16, 18, 36, 41, 89, 110, 111, 129-146 bonuses, 6, 7, 13, 29, 99, 127, 128, 129, 143 data needs, 5-6 educational, 6, 7, 13, 78-79, 127, 128, 129, 138, 143-144 experimental and quasi-experimental approaches, 2, 7, 15-16, 113, 137139, 141, 143-144, 145, 169 focus groups, 2, 7, 133, 134, 141, 143, 145, 167 historical perspectives, 13, 136, 141-142 influencers and, 135, 141 job training, 8, 128-129, 132, 141, 151 laptop computers, 35-36, 44, 53, 66, 134135, 145 optimal types, 2, 5, 6-7, 13, 127-145, 168169 recruiters, 5, 7, 108, 110, 144, 146, 147, 155-156, 166, 170 reserve forces, 5-6, 16, 164-166 timing, 130, 131-132, 136, 138, 139, 142(n.3) wages, military, 128 Youth Attitude Tracking Studies, evaluation via, 135, 141-142 influencers, 76-77 see also Family influences; Peer influences advertising, 76-77, 85, 87, 88, 116, 118119, 123-125 (passim)

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From page 189...

... INDEX Intelligence, recruitment standards, 9 Intentions, see Attitudes, beliefs, and intentions; Propensity to enlist Internet advertising, 12, 66, 86 distance learning, eArmyU, 145 survey administration, 44, 55, 134-135 Interviews advertising research, 4, 79, 82 focus groups, 14 in-person, 4, 14, 15, 47 telephone, 15, 44, 45, 47, 123-124, 134135, 162 Job training, 8, 128-129, 132, 141, 151 recruiters, 7-8, 151-154, 169, 170-171 Joint service actions, 2 advertising econometric analysis, 6, 96-97, 100104, 113, 146, 167-168 effort/expenditures, 74, 112-113, 120126 timing, 2, 6, 13, 113-119, 167 propensity to enlist, 13, 112-113, 124-125 L Language factors see also Content analysis advertising, 4, 78-79, 80 survey questions, 59-67 literacy, 47 Longitudinal studies see also Cohort studies; Youth Attitude Tracking Studies; Youth Poll enlistment dynamics, 36 Monitoring the Future, 46 propensity to enlist, 40, 41-43 quasi-experimental design, 44 M Magazines, see Newspapers and magazines Mailings advertising, 120 surveys, 50, 53-54, 55, 57, 58-59 Males, see Gender factors 189 Market research, 12 see also Econometric methods advertising planning, 4, 5, 12 in-market testing, 4, 82, 86-87, 164 Mass media see also Advertising; Internet advertising, general, 123 as behavioral influence, 25 mailings, 50, 53-54, 55, 57, 58-59, 120 monitoring, surveys of influence, 43, 6667 newspaper and magazine advertising, 86, 104, 121, 123, 124 radio advertising, 66, 104, 109, 123, 124 television advertising, 66, 82, 86, 104-105, 109, 120, 123 Mathematical models see also Econometric methods adolescent self-concept, 32 advertising cost-effectiveness /timing, 115-118 attitude, 22, 29 communication, 38 economic factors in individual decisions, 26-27, 28-29 normative support, 23-24 self-efficacy, 24 Media, see Internet; Mass media Minority groups, see Racial/ethnic groups Models, see Mathematical models; Theoretical approaches Monitoring, 34, 10-11, 40-67, 161-162 see also Cohort studies; Focus groups; Longitudinal studies; Research methodology; Surveys attitudes of youth, 2, 11, 40-67, 161 Monitoring the Future, 46, 47, 50, 52 N National Defense Authorization Act, 148 Newspapers and magazines, 86, 104, 109, 121, 123, 124 o On-line approaches, see Internet Open-ended items, surveys, 14, 47, 49, 62, 163

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From page 190...

... 19 recruiters and, 19, 66-67, 151 reserve forces, 64 INDEX service specific recruiting, 112-113 surveys, 3, 11, 40-45, 59-67, 69-73, 77-78, 87, 88, 135-136, 162 theory, general, 19-32 Psychological factors, see Attitudes, beliefs, and intentions; Social factors Q Qualifications and qualification requirements, 5-6, 9 see also Educational attainment; Selfefficacy advertising effectiveness, 93-95 econometric analysis, 91-92, 106-107 incentives based on, 129-130, 138, 143-144 recruiter quotas, 91-92 recruiter selection, 7, 146, 148-151 specialists and speciality training, 128, 130-133 (passim) , 138, 143, 148, 156 theory of behavior, 19-20, 34 Quality of Life Panel, 122 Quasi-experimental approaches, see Experimental and quasiexperimental approaches Questionnaires, surveys, 3, 11, 44, 59-67, 162-163 see also Content analysis open-ended items, 14, 47, 49, 62, 163 self-completed, 46-47, 48, 162 Youth Attitude Tracking Studies, 11, 47 Quotas, recruitment, 5, 6, 7, 29, 91-93 (passim)

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From page 191...

... , 168 theory, decision making, 18-19, 33-39 Regression analysis, 92, 104, 133, 137, 142, 144 see also Econometric methods Research methodology, general, 10 see also Econometric methods; Experimental and quasiexperimental approaches; Focus groups; Generative techniques; Incentives; Market research; Mathematical models; Monitoring; Performance standards; Pilot studies; Surveys; Theoretical approaches advertising, 3-6 (passim) , 10, 11-12, 20 attitudes, 2, 3, 14, 16, 20 behavioral factors, 2, 3, 15, 16, 20, 161162 committee study at hand, 1-3, 9-10, 14-17 incentives, 127, 130, 133-139 recruiters and recruiter programs, 146158 Research recommendations, 4-8, 14-17, 159171 advertising, 4-6, 35-49, 125-126, 163-164, 166 econometric methods, 5-6, 16, 164-166 recruiters, 7-8 191 Reserve forces active-duty recruiting, competition with, 5, 13, 108-109, 166 active-duty vs reserve commitments, 13 college reserve officer training, 26, 71 economic decision-making theory, 26 incentives, 7, 129-133 (passim)

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From page 192...

... , 65,87,96-98,136,162 INDEX T Target populations, 159, 160 see also Demographic and cultural factors; Influencers; Sampling advertising, 1, 4, 9, 75-77, 79, 80, 85-86, 120, 123 incentives, 129-130 survey sampling, 4, 43, 44, 46, 162 Telephone surveys, 15, 44, 45, 47, 123-124, 134-135, 162 Television advertising, 66, 82, 86, 104-105, 109, 120, 123 Theoretical approaches, 18-39 see also Mathematical models; Research methodology adolescent development perspectives, 1, 19, 24, 31-32 advertising, 18-19, 33-39 attitudes, 18, 20-25, 28, 33, 34, 35-36, 41 behavioral, 18-25 committee recommendations, 39, 160 communication theory, 37-39 economic, 18, 25-31, 32-33, 37 qualifications, personnel, 19-20, 34 self-efficacy, 20, 21, 24, 28, 33, 34, 41 social factors, general, 20, 21, 22-23, 25, 29, 31-32 surveys based on, 42 Time and timing factors see also Longitudinal studies advertising, 2, 5-6, 12, 93-94, 113-119, 167-168 data needs, 5-6, 111 enlistment trends, 36, 111 incentives, 130, 131-132, 136, 138, 139, 142(n.3) job opportunities, sequential, 28 recruiter training, 151 reserve commitments, 7, 132 survey periodicity, 11, 50-51, 55-59 (passim)

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From page 193...

... , 78, 79, 85, 88 incentives evaluation, 135,141-142 questionnaire form, 11, 47 Youth Poll, 71-73, 76, 78, 79

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Index Pages 185-194

Index
Pages 185-194