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When I'm 64 (2006) / Chapter Skim
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Optimizing Brief Assessments in Research on the Psychology of Aging: A Pragmatic Approach to Self-Report Measurement
Pages 231-239

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From page 231...
... Optimizing Brief Assessments in Research on the Psychology of Aging: A Pragmatic Approach to Self-Report Measurement Jon A Krosnick Stanford University and Allyson L
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From page 232...
... 232 BRIEF ASSESSMENTS IN RESEARCH ON THE PSYCHOLOGY OF AGING precisely only by using batteries of many questionnaire items has a solid conceptual and theoretical justification. Any research participant's report of a past behavior, mood state, action tendency, hope, attitude, or goal will, of necessity, contain some random measurement error, both because of ambiguity in the memories and other internal psychological cues consulted when making the rating, and because of ambiguity in the meanings of the words used in the question and the words in the offered answer choices.
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From page 234...
... 234 BRIEF ASSESSMENTS IN RESEARCH ON THE PSYCHOLOGY OF AGING Number of Scale Points When designing a rating scale, one must begin by specifying the number of points on the scale. As is true in Pruchno and Meeks' (2004)
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From page 236...
... 236 BRIEF ASSESSMENTS IN RESEARCH ON THE PSYCHOLOGY OF AGING from "extremely friendly" to "not friendly at all." These would be called "construct-specific response options," because they explicitly state levels of the construct being measured (i.e., friendliness)
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From page 238...
... (1951) Public opinion 1935-1946.
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From page 239...
... In Measures of social psychological attitudes (vol.
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Key Terms

  • social psychological
  • psychological science
  • survey questions
  • public opinion


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