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Discussion
Pages 41-48

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From page 41...
... His belief, and I think it is one that is shared by public health people, was to compete against state-of-the-art advertising and marketing agencies with pro bono work or efforts that were not state of the art was a losing cause. That funding permitted Dr.
From page 42...
... One of my other roles is chair of the prevention group of the international obesity task force. There is a lot of interest in countries, not just the affluent countries, but in lower-income countries, because the health budgets in some of the countries where obesity is beginning to emerge cannot support the care for the comorbidities associated with obesity.
From page 43...
... Because this is a socially embedded problem, the culture and the economy of each country determines the types of solutions they choose and what types of things they will do. All the marketing and multinational issues do link the problem across the globe, but within each country there is a filter of culture that determines what can be done with advertising or whether, for example, people actually ride bicycles, and so forth.
From page 44...
... People who have lost weight and sustain those weight losses tend to eat breakfast, they consume a low-fat diet, they are physically active for about 60 minutes a day, and they monitor their weight on a regular basis. Those, I think, are the more important long-term strategies than whatever it takes for people to lose weight.
From page 45...
... DR. DIETZ: The first articles related to sleep just appeared, and I haven't actually read them, but they show that reduced sleep may be associated with increased obesity and that leptin levels are decreased and ghrelin levels are increased, which tend to drive food intake.
From page 46...
... I also want to acknowledge particularly our staff, Cathy Liverman, Vivica Kraak, Linda Meyers, and Rose Martinez.
From page 47...
... DISCUSSION 47 DR. DIETZ: Howie and Ron were responsible for that video running.


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