Food Marketing to Children and Youth Threat or Opportunity? (2006) / Chapter Skim
Currently Skimming:
C Literature Review
C Literature Review
Pages 410-415
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From page 410... ...
To maximize retrieval, the search strategy incorporated synonymous terms on the topics of dietary patterns and factors that shape them; food and/or beverage marketing (e.g., sources, venues, scope, trends, market segmentations, investment) ; effects of marketing on diets and health; and public policy issues (e.g., self-regulation, monitoring efforts, legal, social, and economical)
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This database originated with the acquisition and subsequent merging of two popular databases in the fields of com munication and mass media studies -- CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Pennsylvania State University)
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It contains more than 1.9 million records including citations and summaries of jour nal articles, book chapters, books, and technical reports, as well as citations to dissertations, all in the field of psychology and psychological aspects of related disciplines. Journal coverage includes full-text article links to 42 American Psycho logical Association journals including peer-reviewed international journals.
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Topics of these searches included emerging technologies, integrated advertising, stealth advertising, and food preference and intake. Additional references were identified by reviewing the reference lists found in major review articles, key reports, prominent websites (e.g., marketing research and surveys)
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414 FOOD MARKETING TO CHILDREN AND YOUTH BOX C-2 Research Taxonomy Descriptive studies · Prevalence of disease, risk, and condition · Dietary intakes and trends, including portion sizes · Dietary intake influences · Other behavioral influences · Product profiles and trends Purchaser profiles and trends · · Television viewing patterns · Commercial marketing activities (all forms) Television: placement analyses of advertising Television: content analyses of advertising Print advertising Toys and characters Internet Video games · Social marketing activities · Economic factors in food availability and choice · Industry profiles and practices · Ethics, guidelines and adherence · Regulatory agencies and actions United States International Surveys · Children's and adolescents' views Of advertising Of food and nutrition · Parents' views Of advertising Of food and nutrition · Marketing surveys
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From page 415... ...
415 APPENDIX C Observational studies · Children's and adolescents' development and understanding · Relation of diet to disease risk · Children's food and beverage consumption behaviors Influence of advertising Influence of television content Influence of television viewing time Influence of product design and packaging Influence of price Influence of school meals/vending Family variables/parent -- child interactions Peer influences · Other behaviors among children and youths · Methodologic studies Dietary intake estimates Assessing advertising effects Intervention studies · On awareness and food preference · On food and beverage choices School curriculum Television viewing · On other youth behaviors · Media literacy Reviews/literature syntheses/recommendations · Factors in childhood and youth development · Diet and health/children's health/adolescents' health · Influence of food marketing on children's and adolescents' diets Lessons from studies on behaviors other than diet · · Social marketing Research recommendations ·
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