Food Marketing to Children and Youth Threat or Opportunity? (2006) / Chapter Skim
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Appendix E Chapter 4 Appendix
Appendix E Chapter 4 Appendix
Pages 427-435
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Harris Interactive Youth Pulse, 2004 Examined the interests and behavior of (2004) older children and teens ages 821 years through a large-scale study of youth lifestyles and attitudes via an online questionnaire.
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YouthStyles information to develop understanding Survey and about the contexts in which youth act and HealthStyles live. The YouthStyles Survey examined Survey children's values, goals, and motivations combined with behavioral data through a mail survey of an estimated 8,000 children and youth ages 1019 years.
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2004 The Geppetto Group Case studies of A child and teen advertising agency and (2005) market research marketing consulting company that conducted for conducts research for clients about the food and beverage motivations of childhood, kid archetypes, companies psyche of mothers as the family gatekeeper, understanding tweens' and teens' perspectives and lifestyles.
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Yankelovich (2005) Preschool Study Surveyed a nationally representative sample of 650 parents and guardians of children ages 25 years to provide insights into the attitudes, concerns, and expectations of parents of preschoolers; healthy eating patterns; shopping habits; children's preferences; children's daily activities; developmental issues; and television viewing.
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27 RJR Nabisco 27 Philadelphia Chewing Gum Corp. 26 Company / Manufacturer / Distributor Number of New Beverage Products The Coca-Cola Company 37 Philip Morris 30 Nestlé S.A.
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2004 ($ millions) 2003 Entertainment/Media Time Warner New York, NY 33,572 32,123 3,283 3,073 Walt Disney Burbank, CA 24,012 22,124 2,241 2,036 Viacom New York, NY 18,812 17,488 1,207 1,151 Food and Beverage Altria Group a Kraft Foods New York, NY 39,966 38,370 1,399 1,386 Glenview, IL PepsiCo Purchase, NY 18,329 17,377 1,262 1,211 General Mills Minneapolis, MN 9,441 9,144 913 954 Kellogg Company Battle Creek, MI 5,968 5,608 647 577 The Coca-Cola Company Atlanta, GA 6,643 6,344 541 447 Campbell Soup Company Camden, NJ 4,581 4,549 425 430 ConAgra Omaha, NE 13,222 15,439 364 561 Food Retail Kroger Company Cincinnati, OH 56,434b 53,791b 686 655 Safeway Pleasanton, CA 31,463 31,679 606 536
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Total division sales worldwide were $89.6 billion representing approximately $32.2 billion in food sales and $57 billion in tobacco sales. The company's brands represent five consumer sectors: snacks, beverages, cheese and dairy, grocery, and convenience meals (Brown et al., 2004, 2005; Kraft Foods, 2004)
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American Youth Wielding More House hold Buying Power. [Online]
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2005b. Product Proliferation Analysis for New Food and Beverage Products Targeted to Children 19942004.
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