Food Marketing to Children and Youth Threat or Opportunity? (2006) / Chapter Skim
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Appendix G Chapter 6 Appendix
Appendix G Chapter 6 Appendix
Pages 468-480
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G Children and Youth Marketing and Advertising Regulations and Guidelines in Selected Countries 468
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Commercial Broadcasters in Japan Australasia and Pacific Regulatory Authorities Self-Regulatory Organizations Australia Australian Broadcasting Commercial Television Australia Prohibits advertising during programs aimed at Authority Advertising Standards Bureau younger children, restricts the amount of oversees the Advertising advertising during programming for older Standards Board and the children, and limits advertisements featuring 469 continues
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New Zealand Advertising Standards Authority No advertisements are allowed to be broadcast on New Zealand Television preschool television or Sunday mornings. There is Broadcasters' Council limited advertising in school-age children's television.
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The Radio and Television Advertisements Board; The National Food Institute Finland Consumer Protection Act Board of Business Practice Advertisements are prohibited that attempt to Consumer Ombudsmen persuade a child to buy a product through a direct offer. Advertisements are prohibited in which sales pitches are delivered by familiar cartoon characters or children.
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Televízió Testület Advertising Ethics (National Radio and Television Commission) Ireland EU Television Without Advertising Standards Authority RTE prohibits broadcast sponsorship of any Frontiers Directive of Ireland children's programs.
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The Consumer Ombudsmen Prohibits advertising during children's programs and on using television characters or presenters in advertisements. United Kingdom EU Television Advertising Standards Authority Prohibits children's television personalities from Without Frontiers advertising before a specific time and includes Directive language prohibiting merchandising within Office of Communications two hours of a television program.
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Peru Asociación Nacional de Anunciantes (ANDA) Middle East Regulatory Authorities Self-Regulatory Organizations Israel Ministry of Regulates content and hours of television and radio Communications broadcasting according to the 2001 Law of Classification, Labeling, and Prohibition of Harmful Broadcasts and the 1991 consumer protection law that regulates advertising content directed to minors.
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However, certain EU countries also have their own self-regulatory agencies and additional restrictions or guidelines regarding television advertising to children. Some of the countries with regulations specific to children and television advertising have been listed separately from the EU.
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TABLE G-2 Statutory or Voluntary Regulations for Marketing Approaches Used for Food and Beverage Promotion 476 to Children Selected Region or Television In-School Product Internet Sales Country Advertising Marketing Sponsorship Placementa Marketing b Promotions Africa South Africa X X Asia China X X X India X X Japan X X X Russian Federation X Thailand Australasia and Pacific Australia X X X X X New Zealand X X Philippines X X Latin America Argentina X Brazil X X Chile X Mexico X X Europe Austria X X X Belgium X X X X Czech Republic X X Denmark X X X X Finland X X X X X X France X X X X Germany X X X X Greece X X X X
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bRegulations on Internet marketing with clauses specific to children. SOURCE: Hawkes (2004)
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Daisy Manufacturing Company, 2004 (holding, in a products liability action, that the "reasonable child" -- and not "reasonable adult" -- standard should ap ply when typical user of the product is a child) ; Bunch v.
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he people as a whole retain their interest in free speech by radio and their collective right to have the medium function consistently with the ends and purposes of the First Amendment. It is the right of the viewers and listeners, not the right of the broadcasters, which is para mount." Red Lion Broadcasting Company v.
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Under rules promul gated by the FCC, during television programming directed at children 12 years old and under, Internet website addresses can be displayed only if the website offers a substantial amount of bona fide program-related or other noncommercial content, the website is not primarily intended for commercial purposes (including either e-commerce or adver tising) , the website's home page and other menu pages are clearly labeled to distinguish noncommercial from commercial sections, and the page of the website to which viewers are directed by the website address is not used for e-commerce, advertising, or other commercial purposes.
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