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4 Methodological Questions, Challenges, and Opportunities
Pages 13-15

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From page 13...
... and ERP studies have been done in other clinical and psychological studies, but their potential for improving understanding of media effects has not been fully explored. A far more detailed understanding of how the brain responds to media stimuli, as well as how cognition and behavior are affected in turn, would be possible if a stronger taxonomy to classify media technologies based on their design features was available.
From page 14...
... The degree of accuracy typical of current studies would be sufficient for exploring potentially significant differences in the overall media diets of different groups, but relatively little has been done in this area. AN ECOLOGICAL APPROACH TO THE STUDY OF YOUTH AND THE MEDIA Susan McHale brought the perspective of a researcher in human development and family studies to bear on the analysis of media influences on developmental processes and family interactions.
From page 15...
... to outcomes of interest, researchers can assess the strength of hypotheses about the causes of particular outcomes.

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