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Improving Risk Communication (1989) / Chapter Skim
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Appendix E: Key Terms and Distinctions
Pages 321-322

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From page 321...
... * RISE ASSESSMENT The characterization of potential adverse effects of exposures to hazards; includes estimates of risk and of uncertainties in measurements, analytical techniques, and interpretive models; quantitative risk assessment characterizes the risk in numerical representations.
From page 322...
... RISK MESSAGE A written, verbal, or visual statement containing information about risk; may or may not include advice about risk reduction behavior; a formal risk message ~ a structured written, audio, or visual package developed with the express purpose of presenting information about risk.


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