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Alternative Agriculture (1989) / Chapter Skim
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10 Livestock Farming in Colorado: Coleman Natural Beef
Pages 388-397

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From page 388...
... The summer ranch consists of 8,500 owned acres with grazing permits on 250,000 acres of Forest Service and Bureau of Land Management summer lease land. GENERAL DATA The CNB operation is a beef ranching business with an extensive marketing component selling to a specialized clientele for premium prices.
From page 389...
... Feeder stock is wintered on rented wheat pasture in eastern Colorado and western Kansas. Breeding stock fed at the base ranch are given hay produced without pesticides or fertilizers, plus supplemental cottonseed cake.
From page 390...
... They also receive housing, paid utilities and insurance, and use of a vehicle. The man on the Cochetopa ranch receives similar pay and benefits.
From page 391...
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From page 392...
... The Colemans watch the bull calves from these cows closely and select the best as herd replacement bulls, running 5 bulls for every 100 cows. Before the cattle are taken to the summer pastures, they go through one heat cycle at the ranch, during which they are carefully watched.
From page 393...
... Animal Health The beef cattle are inoculated with a three-way vaccine for the common diseases of brucellosis, blackleg, and malignant edema; they are also injected with ivermectin to eliminate scabies and lice. No medicines or growth hormones other than these materials are given prophylactically.
From page 394...
... Strong, healthy calves weighing 450 to 500 pounds are weaned in the fall without the use of hormone implants. According to Colorado State University livestock specialists, these weaning weights compare favorably with those of calves that do receive growth stimulant implants (D.
From page 395...
... As debts mounted, Mel Coleman looked outside Colorado and entered the expanding health food markets in California and then in Massachusetts. In 1985 Coleman Natural Beef and other natural meat product sales totaled almost $15 million.
From page 396...
... This practice requires additional labor expenditure by the feedlot operator and results in a somewhat slower average daily weight gain, for which the Colemans have to pay an extra fee to the feedIot operator. The Colemans strive to purchase feed grains that have been produced without chemical pesticides or fertilizers, and toward that end, chemical tests are done by commercial laboratories to check for pesticide residue in the feed.
From page 397...
... If the total market production of natural beef increases more rapidly than demand, the 25 percent premium price now obtained could be greatly reduced, thereby substantially reducing the profits of the operation. REFERENCES Ensminger, M


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