Local Government Actions to Prevent Childhood Obesity (2009) / Chapter Skim
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Childhood obesity has increased dramatically over the last three decades, and conditions in many communities continue to act as barriers to healthy eating and adequate physical activity. Childhood obesity is a serious health problem that has adverse and potentially long-lasting consequences for individuals, families, and communities.
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Thus, this report focuses on specific actions for local governments and is meant to be a tool for use by local government o fficials -- mayors, managers, commissioners, council members, or administrators; elected, appointed, or hired; at the city, town, township, or county level -- in plan ning, implementing, and refining childhood obesity efforts in their jurisdictions. In 2008, the IOM Standing Committee on Childhood Obesity identified local government actions as key to front-line efforts addressing obesity prevention and requested a study to examine the evidence on such local government efforts, with a focus on identifying promising practices and developing a set of recom mended actions.
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In fact, the involvement of schools in obesity prevention is vital; obesity prevention initiatives undertaken outside of schools will be stronger and have a greater impact if they are coordinated with and complement those of schools. In this report, the committee recommends nine healthy eating strategies and six physical activity strategies that local governments should consider.
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Local Government Actions to Prevent Childhood Obesity
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2005. Preventing Childhood Obesity: Health in the Balance.
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. Local Government Actions to Prevent Childhood Obesity
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food package vouchers and WIC Farmers Market Nutrition Program coupons; and encourage and make it possible for farmers markets to accept Supplemental Nutrition Assistance Program (or SNAP, formerly the Food Stamp Program) and WIC Program Electronic Benefit Transfer (EBT)
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. • Ensure that child care and after-school program licensing agencies encourage utilization of the nutrition assistance programs and increase nutrition program enrollment (CACFP, Afterschool Snack Program, and the Summer Food Service Program)
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. GOAL 3: RAISE AWARENESS ABOUT THE IMPORTANCE OF HEALTHY EATING TO PREVENT CHILDHOOD OBESITY Strategy 9: Media and Social Marketing Promote media and social marketing campaigns on healthy eating and childhood obesity prevention.
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10 Local Government Actions to Prevent Childhood Obesity
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Strategy 4: Routine Physical Activity Promote policies that build physical activity into daily routines. Action Steps • Institute regulatory policies mandating minimum play space, physical equipment, and dura tion of play in preschool, after-school, and child care programs.
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GOAL 3: RAISE AWARENESS OF THE IMPORTANCE OF INCREASING PHYSICAL ACTIVITY Strategy 6: Media and Social Marketing Develop a social marketing campaign that emphasizes the multiple benefits for children and families of sustained physical activity. Action Steps • Develop media campaigns, utilizing multiple channels (print, radio, Internet, television, other promo tional materials)
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