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5 Community-Based Programs: How Does Information Help Them Achieve Their Goals?
Pages 29-46

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From page 29...
... In introducing the session, planning committee chair Patricia Crawford, Co-Director of the Center for Weight and Health, Cooperative Extension Nutrition Specialist, and Adjunct Professor, University of California, Berkeley, noted that the four presenters have different perspectives on the information needs of community programs and initiatives based on their diverse contexts and experiences -- rural and urban settings, government agencies and private organizations, efforts targeting young children and adolescents. Despite this diversity, their presentations reflected some common messages with respect to how communities gather, use, and produce evidence: • Each location has unique characteristics that must be understood before programs or policies are developed.
From page 30...
... Leslie Bernard, Director of Special Projects, Associated Black Charities, Baltimore, Maryland, spoke about a citywide partnership to reduce rates of obesity, especially among adolescents, and described how its "blueprint" was created. Genoveva Islas-Hooker, Regional Program Coordinator, Central California Regional Obesity Prevention Program (CCROPP)
From page 31...
... The state's open space average is 3 acres per 1,000 residents, but it is less than one-third that amount, or 0.9 acres per 1,000 residents, in Santa Ana. According to data from the California Physical Fitness Test, 40 percent of fifth and seventh graders in the Santa Ana Unified School District are overweight or obese, compared with 29 percent in the rest of Orange County and 32 percent statewide, and fewer of these students meet the state's six physical fitness standards than is the case elsewhere.
From page 32...
... However, monitoring field activity and examining team rosters made clear that nonresident adults were the primary beneficiaries, often excluding Santa Ana's youth. Mouet adjusted policies so local youth soccer organizations have first priority in obtaining field-use permits to encourage their physical activity.
From page 33...
... Mouet plans to share its findings with the mayor and city council, the school district, the planning agency, and others to demonstrate the impact of open space on the city's youth. Linking Nutrition and Physical Activity to broader Community Priorities for Sustainability Working with policy makers, foundations, and neighborhood associations helps link nutrition and physical activity with broader community priorities.
From page 34...
... A grant from The Robert Wood Johnson Foundation enabled Associated Black Charities and the Association of Baltimore Area Grantmakers to bring together a diverse group of community partners, including neighborhood and youth-serving organizations, communities of faith, and health agencies, to understand and recommend how to reverse the rising trend toward childhood obesity in the city. The partners developed the Baltimore Blueprint to Reduce Community Obesity, which they released in spring 2008 at "Eat Right!
From page 35...
... A group L such as Associated Black Charities can forge connections among such efforts.
From page 36...
... • Building a movement versus a program means focusing on health equity, with people becoming their own advocates and organiza tions such as Associated Black Charities serving as a catalyst to jumpstart efforts. Linking Nutrition and Physical Activity to broader Community Priorities for Sustainability Related to the idea of building a movement rather than implementing a specific program, Bernard stressed the importance of linking nutrition and fitness with broader priorities.
From page 37...
... SOURCE: L Bernard, Associated Black Charities.
From page 38...
... Although central California is one of the richest agricultural regions in the nation, many local families struggle to put food -- especially healthy food -- on the table. Dire health conditions and persistent poverty plague the region despite the prosperity generated by the agriculture industry.
From page 39...
... Information is needed to better understand access issues related to food and physical activity environments, utilization issues related to community choices and preferences, and obesity and chronic disease rates for specific target locations. Relevant policy models from geographic areas with similar demographics also are necessary.
From page 40...
... She elaborated on three ways this frame has been helpful in engaging nontraditional partners." in which CCROPP hopes to sustain -- Genoveva Islas­Hooker its efforts: • Leadership development within community organizations, which CCROPP is undertaking with a grant from The Robert Wood Johnson Foundation's Healthy Kids Initiative; • Reorganization of public health departments to be involved in (and fund) chronic disease prevention; and • Smart redistribution of resources to match changing community needs.
From page 41...
... Initial priorities include raising community awareness of the effects of obesity and obtaining community buy-in to prevent it, increasing access to healthy food, and increasing opportunities for physical activity. The Early Childhood Obesity Prevention (ECOP)
From page 42...
... 42 FIGURE 5-3 Early Childhood Obesity Prevention Collaborative's healthy living opportunity tree. NOTE: DOH = DC Department of Health; HK/HC = Health Kids, Health Communities; HSC = Health Services for Children; MarPat = The MARPAT Foundation; OMH = Office of Minority Health; RWJF = The Robert Wood Johnson Foundation.
From page 43...
... An outside evaluator will help SHIRE distill significance and guide future efforts through its documentation and assessment. Linking Nutrition and Physical Activity to broader Community Priorities for Sustainability Girardeau said ECOP's message is about healthy eating and active living, not just losing weight.
From page 44...
... In Baltimore, according to Bernard, collection of BMI data has not emerged as a high priority. In contrast, Mouet said it was essential for Santa Ana to show progress over the course of the 10-year effort funded by the California Endowment; thus measuring and hoping to improve upon BMI percentages is a higher priority.
From page 45...
... The commissioners of the planning department and the health department co-lead a food policy task force. • Role of nutritionists and others in educating about healthier eating.
From page 46...
...  COMMUNITY PERSPECTIVES ON OBESITY PREVENTION to increase demand is to hold cooking demonstrations in corner stores, farmers' markets, and other locations. Islas-Hooker noted that time pressures often prevent people from cooking, even in cultures that traditionally emphasize cooking.


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