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Summary
Pages 1-6

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From page 1...
... . To sustain a nationwide call to action for childhood obesity prevention, the IOM, with support from The Robert Wood Johnson Foundation, maintains a Standing Committee on Childhood Obesity Prevention.
From page 2...
... garnering Support for Childhood Obesity Initiatives Obtaining Buy-in from the Public Many individuals fail to understand the threat childhood obesity poses to society. Therefore, it was suggested that organizations targeting childhood obesity should consider including a public education component in their strategic plan.
From page 3...
... Such programs already established in a handful of Texas businesses have realized benefits in the form of fewer inpatient hospital admissions, reduced absenteeism, annual insurance savings, and reductions in health care costs, thus yielding a positive return on the workplace wellness investment. These employers have recognized that having a healthy workforce that is ready and able to work improves the fiscal bottom line.
From page 4...
... Several groups well versed in social marketing stated that promoting healthy lifestyles rather than the prevention of childhood obesity is more powerful in influencing people to change their habits. Identifying a Champion During the workshop, it became clear that those programs that developed organically at the local level and were successful had individual champions advocating a specific cause, such as a better park system for the town or a walking marathon geared specifically to children.
From page 5...
... Collaborative involvement of multiple sectors and stakeholders at all societal levels is required to alter collective cultural norms that have contributed to the childhood obesity epidemic. The efforts undertaken in Texas serve as a case study of various streams of influence at the state and local levels that are merging to effect the prevention and reversal of childhood obesity across the state.


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