Envisioning the 2020 Census (2010) / Chapter Skim
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Appendix B: 2010 Census Program of Evaluations and Experiments
Appendix B: 2010 Census Program of Evaluations and Experiments
Pages 181-202
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From page 181... ...
. Under law, OMB is responsible for reviewing and approving any information collection activity that will be administered to 10 or more respondents.1 The Census Bureau requested generic clearance of parts of the CPEX program involving original data collection,2 and the request was approved on May 12, 2009; subsequent specific changes and project plans have been submitted in addition to this generic clearance.
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From page 182... ...
in which a sample of census respondents receives questionnaires that vary in content, layout, and question ordering and wording has been a staple of census experimentation since the 1950 census. In that census, 10 district offices in Ohio and Michigan were used as "experimental areas" in which -- among other things -- four census forms were oriented toward households as the unit of analysis and self-response by individuals, as opposed to the person-based ledgers then used by enumerators in conducting their interviewers (U.S.
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APPENDIX B 183 Figure B-1 2010 Alternative Questionnaire Experiment, control questionnaires
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184 ENVISIONING THE 2020 CENSUS Figure B-2 2010 Alternative Questionnaire Experiment, structures of combined race and Hispanic origin question
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APPENDIX B 185 Figure B-3 2010 Alternative Questionnaire Experiment, variations on race question
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186 ENVISIONING THE 2020 CENSUS Figure B-4 2010 Alternative Questionnaire Experiment, variations on Hispanic question and hybrid approaches
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APPENDIX B 187 Figure B-5 2010 Alternative Questionnaire Experiment, other residence panel
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") on the 2010 census form because the space require ments of the revised race and Hispanic-origin questions in the other experimental panels precluded the overcount question from fitting on the form.3 • Cumulative Changes from 2010: As shown in Figure B-1, one of the treatment groups uses the format and wording of the 2000 census questionnaire (save that it uses the 2010-standard blue color scheme rather than 2000's yellow color)
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From page 189... ...
However, the Census Bureau notes that the 2010 AQE will be different (ICR 200902-0607-007, individual request for clearance document for the AQE) : For the 2010 processing system development, schedule and time lim itations necessitate sampling each Local Census Office (LCO)
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The Nonresponse Follow-Up Contact Strategy Experiment of the 2010 CPEX proposes to test the effect of reducing the maximum number of contacts to either 4 or 5. As described to the panel in November 2008, the experiment was to take place in three local census offices and a total of about 52,000 housing units; all enumerators would use the same form with space for six contact attempts, but enumerators in sampled crew leader districts would receive different instructions on how many callbacks to make.
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the envelope containing the census form, 3. the cover letter accompanying the census form, and 4.
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It is useful to note that two of these message types repeat language used in 1990 census materials but not in 2000. The "Avoid NRFU Visit" message recalls a statement made directly in the instructions on the 1990 census form: "Avoid the inconvenience of having a census taker visit your home." Likewise, the "Your Guide to the 1990 U.S.
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When you receive your YOUR RESPONSE IS please provide your back the enclosed census form, please fill it out and REQUIRED BY LAW ¶ information by April 5. form by April 5.
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A relatively small exercise as such census experiments go, the Confidentiality/Privacy Notification Experiment is planned to include 20,000 housing units in each of the two experimental panels. B–1.e Heavy-Up Publicity Experiment In May 2009, the panel was informed that a fifth experiment -- a "heavyup" test of increased media buys for census publicity materials in selected markets -- had been added to the CPEX program.
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APPENDIX B Figure B-7 2010 Confidentiality/Privacy Notification Experiment, control and experimental treatments 195
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, validated by comparison with address canvassing results • Small multiunit structures -- in preliminary design, said to include assessment of revised training materials and use of a special field activity to study possible identifiers for such structures (i.e., unit labeling conventions, mail drop points) • Address list maintenance using supplemental data sources -- comparison of Master Address File with updates from sources not currently used by the Census Bureau, possibly including updates from the Bureau's Demographic Area Address Listing and American Community Survey operations as well as aerial imaging • Effectiveness of unduplication operations -- in preliminary design, may include specific routing of some long-distance duplicates (cases where name and date of birth match but are not geographically proximate)
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From page 197... ...
. B–2.a Alternative Questionnaire Experiment Reinterview The principal focus of the AQE is differences in response to revised forms of the census questions on race and Hispanic origin; the Census Bureau plans to conduct a reinterview study with about 4,000 households from each of the 15 race and Hispanic-origin treatment groups in the AQE (as well as from the two control groups)
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From page 198... ...
B–2.c Alternative Group Quarters Questionnaire The Census Bureau's planned Alternative Group Quarters Questionnaire experiment builds from experience in the 2000 census, but it also portends to repeat a major lost opportunity from that census. In 2000, every Individual Census Report questionnaire filled by residents of group quarters (college housing, correctional facilities, health care facilities, etc.)
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From page 199... ...
The National Research Council (2006:230) described this situation as a "highly regrettable lost research opportunity" -- throwing out what could have been a "trove of information on the nature of potential census duplicates." B–2.d Interactive Voice Response Customer Satisfaction Survey The Census Bureau plans to use interactive voice response (IVR)
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From page 200... ...
-- and possibly accounting for people whose inquiries lead them to be diverted out of the IVR to a human operator -- the Census Bureau currently projects a 7.6 percent response rate and an estimated 5,016 total respondents. B–3 ASSESSMENTS Box B-3 lists what is currently known about the content of the assessments portion of the CPEX program, in which "assessment" refers to operational histories and descriptions akin to what were generally labeled "evaluations" in 2000.
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• Group Quarters Enumeration Operational Integration Team -- Military enumer ation; group quarters enumeration, including advance visit; service-based enumeration • Island Areas Operational Integration Team -- Island Areas • Telephone Questionnaire Assistance and Fulfillment Operational Integration Team -- Telephone Questionnaire Assistance program • Decennial Response Integration System -- Data capture and integration • Response Processing System Integrated System Team -- Response processing system; Census Unedited File; Census Edited File • Count Review Integrated Product Team -- Count review • Archiving Integrated Product Team -- Archiving • Census Coverage Measurement Operational Integration Team -- Initial housing unit (listing, matching, and follow-up) ; person interview; final housing unit; sample design; person matching and follow-up • Demographic Analysis Research Operational Integration Team -- Demographic analysis • Cost and Progress -- Cost and Progress System • 2010 Planning and Coordination Staff -- Program management processes (change control, schedule, risks, issues, and requirements)
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