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Appendix F: Review of Estimate of Retail Price Equivalent Markup Factors
Pages 171-176

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From page 171...
... and by S Albu, assistant chief, Mobile to lead to some warranty costs beyond those covered by the Source Division, California Air Resources Board, in his supplier.
From page 172...
... Vehicle manufacture Materials 0.87 42.4 Labor, other manufacturing costs 0.13 6.3 Fixed cost Transportation and warranty 0.09 4.4 Fixed cost Amortization and depreciation, engineering R&D, 0.44 21.5 pension and health care, advertising, and overhead Selling Price discounts 0.10 4.9 Dealer markup 0.36 17.6 Sum of costs 1.99 97.1 Profit 0.06 2.9 MSRP 2.05 100.0 SOURCE: As reported by Vyas et al.
From page 173...
... were chosen. Base models TABLE F.5 Fuel Economy Technology Cost Markup Factors Item Cost Low Cost High Share Low % Share High % Supplier costs Factors (materials, labor, energy, factory overhead)
From page 174...
... The cost of all compo- tor for the dealer invoice is 1.43, so that dealer costs and profit nents plus assembly costs is estimated to be $14,564. This amount to about 9 percent of total manufacturing costs, not results in multipliers of 1.39 to market transaction price and including any possible OEM incentives to dealers.
From page 175...
... Cost ($) Detail Power train 609 6,677 Engine 206 2,782 I4 2.4 DOHC AL/AL Battery 20 58 Lead-acid, standard Fuel storage and delivery 86 388 Gasoline, 18.5 gal Transmission 70 621 Manual, 5-speed Thermal management 23 150 Driveshaft/axle 84 1,189 Differential 26 203 Cradle 25 161 Aluminum Exhaust system 34 300 Oil and grease 15 25 Power train electronics 10 400 Emission control electronics 10 400 Body 451 2,234 Body-in-white 307 1,006 Midsize steel unibody Panels 60 197 Stamped steel midsize Front/rear bumpers 10 30 Sheet steel Glass 40 250 Conventional, 4 mm Paint 12 450 Solvent-borne, average color Exterior trim 10 50 Hardware 10 226 Seals and NVH control 2 24 Chassis 181 1,643 Corner suspension 30 217 Lightweight Braking system 46 404 ABS Alloy 16″ Wheels and tires 80 472 Steering system 26 549 Interior 151 2,156 Instrument panel 24 110 Trim and insulation 22 429 Door modules 25 220 Seating and restraints 60 1,122 HVAC 20 275 Electrical 33 1,250 Interior electrical 11 500 Chassis electrical 11 500 Exterior electrical 11 250 Total components 1,426 13,959 Final assembly 40 605 Interior to body 5 140 Chassis to body 10 90 Power train to body 10 90 Electronics to body 5 80 Other systems to body 10 205 Total manufacturing 1,466 14,564 NOTE: DOHC, double overhead cam shaft; HVAC, heating, air conditioning, cooling; NVH, noise, vibration and, harshness; and ABS, automatic braking system.
From page 176...
... Cost ($) Detail Power train 922 7,666 Engine 308 3,971 V8 4.6 L SOHC CI/AL Battery 29 84 Lead-acid, standard Fuel storage and delivery 102 440 Gasoline, 25 gal Transmission 118 1,068 Auto 4 pickup truck Thermal management 45 150 Driveshaft/axle 150 608 Pickup truck 2WD steel Differential 37 116 Light truck Cradle 25 103 Hydroformed steel Exhaust system 68 300 Oil and grease 15 25 Power train electronics 10 400 Emission control electronics 16 40 Body 672 2,258 Body-in-white 500 1,020 Pickup truck body on frame Panels 55 177 Stamped steel pickup truck Front/rear bumpers 20 60 Medium truck Glass 51 250 Paint 12 450 Solvent-borne, average color Exterior trim 12 50 Hardware 13 226 Seals and NVH control 10 24 Chassis 348 1,719 Corner suspension 119 413 Pickup truck 2WD Braking system 79 520 Light truck ABS 4-wheel Wheels and tires 105 334 Steel 17" Steering system 44 453 Pickup truck Interior 128 1,570 Instrument panel 24 100 Trim and insulation 28 350 Door modules 22 156 Seating and restraints 40 820 HVAC 15 144 Electrical 27 832 Interior electrical 7 232 Chassis electrical 10 400 Exterior electrical 10 200 Total components 2,098 14,045 Final assembly 52 905 Interior to body 10 200 Chassis to body 10 150 Power train to body 10 150 Electronics to body 10 100 Other systems to body 10 305 Total manufacturing 2,150 14,950 NOTE: SOHC, single overhead camshaft.


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