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3 History and Current Status of Front-of-Package Systems
Pages 37-40

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From page 37...
... In 1995 AHA began a new iteration of its FOP system, the Heart Check program, whose criteria were based on FDA coronary heart disease risk reduction claims, focusing first on levels of total and saturated fat and cholesterol, and later on fiber content. In 1991 Australia and New Zealand's Heart Foundation created the Tick Programme aimed at improving public health.
From page 38...
... Food Standards Agency implements Traffic Light system • Kellogg's introduces Nutrition-at-a-Glance • General Mills implements Nutrition Highlights to replace Goodness Corner • Keystone Food and Nutrition Roundtable studies the various FOP systems in the United States • FDA public hearing on front-of-package and other nutrition symbols • NuVal system is developed 2008 • ConAgra introduces Start Making Choices symbol using MyPyramid • Smart Choices program is developed • Mars International launches Guideline Daily Amount (GDA) labeling of its foods and snacks in the United States • Nutrient Rich Food Index articles are published in the scientific literature 2009 • Healthy Ideas is launched at Giant Foods and Stop & Shop supermarkets • Sara Lee introduces Nutritional Spotlight; similar to recent efforts by Mars and Kellogg's • FDA releases "Comments on Symbols Public Hearing and Current Plans for Addressing Issues," from the 2007 hearing • Smart Choices is formally launched • FDA issues letter to Smart Choices • Most industry participants suspend use of Smart Choices; program is put on hold • FDA designs and begins to implement a plan to conduct research on FOP nutrition rating systems and symbols • Institute of Medicine Nutrition Rating Systems and Symbols committee is formed 2010 • FDA requests comments and data on front-of-pack labeling • U.K.
From page 39...
... designed to illustrate food group contributions; Giant's Healthy Ideas was a retailer-developed system using nutrient criteria; and the Smart Choices Program was a nutrient-criteria-based system developed by a consortium of industry, public health, and academic nutrition leaders. While each program had its own goal and target consumers in mind and used different criteria and approaches to rate foods, the overarching intent of each was to provide consumers with the ability to quickly determine if a food was a nutritious choice, to compare foods within a category, and to determine if the food met their spe cific nutrient needs (for instance, if it provided 20% Daily Value [%DV]
From page 40...
... The letter stated that the agencies "would be concerned if FOP labeling systems used criteria that were not stringent enough to protect consumers against misleading claims; were inconsistent with the Dietary Guidelines for Americans; or had the effect of encouraging consumers to choose highly processed foods and refined grains instead of fruits, vegetables, and whole grains." With increasing criticisms and concerns about consumer confusion, FDA Commissioner Margaret Hamburg and the FDA Office of Nutrition, Labeling and Dietary Supplements followed up with open letters to industry announcing the FDA's plan of action to clear up consumer confusion and propose new standards for nutrient criteria to minimize inconsistencies among FOP systems.5 FDA also issued guidance to industry regarding FOP labeling.6 In 2010, with the inception of the Let's Move campaign7 and the White House's concern about obesity and health, interest in FOP systems has remained strong. FDA has taken a more active role in assessing consumer response to FOP systems, has initiated consumer testing of possible FOP symbols, and has announced a request for comment, information, and data on FOP labeling.8 While this Institute of Medicine study was congressionally mandated and initiated prior to the most recent FDA activities, it is considered by FDA as one component of the work the agency is supporting to gain additional perspective from nutrition and consumer experts on how to best proceed in potential regulation of FOP systems.

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