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Public Response to Alerts and Warnings on Mobile Devices Summary of a Workshop on Current Knowledge and Research Gaps (2011) / Chapter Skim
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4 Public Education and Training
Pages 31-36

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From page 31...
... Michele Wood, California State University, Fullerton, discussed current research on public education campaigns, and Daryl Rand, Harrison Advertising/ The Rand Group, examined the education question from a marketing perspective. Inés Pearce, Pearce Global Partners, Inc., was moderator for the panel.
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From page 32...
... These notices are sent only to official emergency managers, but they could possibly be used to issue public alerts as well. The Department of Homeland Security's Science and Technology Directorate is also examining sensor technologies and automation and sensor data that could be used to trigger alerts or warnings.
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From page 33...
... The goal is twofold: to edu ­ cate people about preparedness and to educate people about protective actions. The ECA focuses on practicing simple protective action, such as that recommended in the easily remembered phrase "Drop, cover, and hold on." The goal is that, through drills, not only will people learn appropriate protective behavior, but they would practice it instinctively when they received an alert.
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From page 34...
... , a nonprofit organization that provides assessment and accreditation of emergency management programs and personnel, and CBS Outdoor, a for­profit advertisement managing firm, have developed a set of blueprints for creating public awareness plans and educational initiatives. EMAP's public awareness program guideline, Assessing Your Disaster Public Awareness Program, was issued in 2006.1 In formulating its guidelines, EMAP convened experts from a wide variety of disciplines.
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From page 35...
... ObSERvATIONS OF WORKSHOP PARTICIPANTS In the discussion following the panel presentations, workshop par­ ticipants made the following observations regarding planning and imple­ menting effective educational campaigns: • Do not use fear to engage the public. Fear is not an effective tactic for engaging the public and should not be used as the primary tactic for this purpose.
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From page 36...
... Although emergency managers may have conflicts, they can usually work together and generally already are doing so. The challenge comes with public information officers who are managing infor­ mation for elected officials.
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Key Terms

  • emergency management
  • cbs outdoor
  • emergency managers
  • emergency planning
  • california shakeout

  • federal emergency
  • management accreditation
  • local fire
  • management agency
  • education campaigns

  • using social
  • fire departments
  • elected officials
  • awareness program
  • colleen fitzpatrick

  • preparatory actions
  • protective action
  • accreditation program
  • social media
  • emergency public

  • public information
  • public alerts
  • public relations
  • public preparations
  • disaster public

  • building public
  • public hazards
  • creating public
  • issue public
  • protective actions


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