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8 Workshop Wrap-up Session
Pages 65-70

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From page 65... ... The panel comments an article in 1996 titled "Where Is the Chemistry in Science Museums? "2 were followed by an open discussion period where all workshop participants were given the opportunity to respond to Chemists have been wrestling with this topic for a long the panelists and raise additional issues brought up during time. Read the entire page →
From page 66... ... However, example, Bill Carroll noted that scienceblogs.com seems he heard more about how clever people will adapt quickly to do a good job finding articulate and funny scientists who to these new media. comment online, and asked Joy Moore about where she The third theme is the need for a hook to grab the attention finds them. Read the entire page →
From page 67... ... , commented on how his daughters' views of chem- radio and film and television for a year, and then sort of set istry are strongly affected by the Nickelodeon television us free and saw what we could do." show they watched in the late 1990s called The Secret Life Lyons said, "It might be possible to develop a fellowship of Alex Mack 3 which painted a very negative and unrealistic in chemistry communication that is similar to that -- that picture of chemicals and chemical industry. In the show, an takes creative people who have shown expertise or flair in unmarked truck from a chemical company spills an unnamed some kind of communication field and bring them to a central brown liquid on a girl in junior high named Alex Mack. Read the entire page →
From page 68... ... She said, "I think that on a national scale, with a call for preparation for chemists and scientists generally to Bob Hone commented that "science museums and the communicate with broader audiences, and a requirement of people who work in science museums interact with the public funders for grant recipients to show how they are going to directly, so they have a really clear idea of what is going to do that, I think we have to mount a major national campaign work and what is not going to work." He said when workto reach into the undergraduate curriculum and the graduate ing on a project for a science museum, they talk about what curriculum and provide some major resources and guidance, they call "the tolerable level of inaccuracy." As concepts are and to give it a priority for these kinds of communication simplified, at some level it will end up being inaccurate to a genres in writing for life." scientist. He said it is necessary to think about the duration of David Ucko responded that "I just want to remind people the experience the person is going to have with the content. Read the entire page →
From page 69... ... There is not a particular message, here could confirm whether that, in fact, is a problem in the but it is providing the science as needed when people are chemistry community." most interested. Nancy Blount noted that it is not completely true -- for Teresa Fryberger commented that she agreed with the example ACS actively encourages and supports many chemcomment about the message that "we really need to think ists who engage in community outreach, such as National about why we are communicating, and who we need to Lab Day in 2010, Earth Day, and National Chemistry Week. Read the entire page →
From page 70... ... world mostly, videos that scientists produce and other kinds of communi- and there is also a failure in the informal world to want to take cation pieces and put them on a national stage. Ucko said on real problem solving." For example, science museums NSF overall, and the Informal Science Education division in tend to avoid more controversial topics. Read the entire page →

From page 65...

... The panel comments an article in 1996 titled "Where Is the Chemistry in Science Museums? "2 were followed by an open discussion period where all workshop participants were given the opportunity to respond to Chemists have been wrestling with this topic for a long the panelists and raise additional issues brought up during time.

Read the entire page →

From page 66...

... However, example, Bill Carroll noted that scienceblogs.com seems he heard more about how clever people will adapt quickly to do a good job finding articulate and funny scientists who to these new media. comment online, and asked Joy Moore about where she The third theme is the need for a hook to grab the attention finds them.

Read the entire page →

From page 67...

... , commented on how his daughters' views of chem- radio and film and television for a year, and then sort of set istry are strongly affected by the Nickelodeon television us free and saw what we could do." show they watched in the late 1990s called The Secret Life Lyons said, "It might be possible to develop a fellowship of Alex Mack 3 which painted a very negative and unrealistic in chemistry communication that is similar to that -- that picture of chemicals and chemical industry. In the show, an takes creative people who have shown expertise or flair in unmarked truck from a chemical company spills an unnamed some kind of communication field and bring them to a central brown liquid on a girl in junior high named Alex Mack.

Read the entire page →

From page 68...

... She said, "I think that on a national scale, with a call for preparation for chemists and scientists generally to Bob Hone commented that "science museums and the communicate with broader audiences, and a requirement of people who work in science museums interact with the public funders for grant recipients to show how they are going to directly, so they have a really clear idea of what is going to do that, I think we have to mount a major national campaign work and what is not going to work." He said when workto reach into the undergraduate curriculum and the graduate ing on a project for a science museum, they talk about what curriculum and provide some major resources and guidance, they call "the tolerable level of inaccuracy." As concepts are and to give it a priority for these kinds of communication simplified, at some level it will end up being inaccurate to a genres in writing for life." scientist. He said it is necessary to think about the duration of David Ucko responded that "I just want to remind people the experience the person is going to have with the content.

Read the entire page →

From page 69...

... There is not a particular message, here could confirm whether that, in fact, is a problem in the but it is providing the science as needed when people are chemistry community." most interested. Nancy Blount noted that it is not completely true -- for Teresa Fryberger commented that she agreed with the example ACS actively encourages and supports many chemcomment about the message that "we really need to think ists who engage in community outreach, such as National about why we are communicating, and who we need to Lab Day in 2010, Earth Day, and National Chemistry Week.

Read the entire page →

From page 70...

... world mostly, videos that scientists produce and other kinds of communi- and there is also a failure in the informal world to want to take cation pieces and put them on a national stage. Ucko said on real problem solving." For example, science museums NSF overall, and the Informal Science Education division in tend to avoid more controversial topics.

Read the entire page →

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8 Workshop Wrap-up Session Pages 65-70

8 Workshop Wrap-up Session
Pages 65-70