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Front-of-Package Nutrition Rating Systems and Symbols Promoting Healthier Choices (2012) / Chapter Skim
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2 The Food Package Environment
Pages 15-20

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From page 15...
... This chapter focuses on the food package environment, in particular the types and amount of information currently on food packages. By better understanding what consumers already encounter on food packages, insights can be gained into the requirements of an FOP nutrition rating system capable of achieving the goals of healthy consumer choices and population health benefits.
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From page 16...
... , nutrient content claims (e.g., "zero calories" or "good source of vitamin C") , or health claims (e.g., "While many factors affect heart TABLE 2-1 Selected Types of Information Commonly Found on Front of Food Packages Type Description (example)
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From page 17...
... Nutritional Quality of Foods Bearing Product Claims and Promotions The committee also identified evidence suggesting that a high percentage of food products bearing nutrition claims and other product information used in marketing are likely to be high in undesirable nutrients such as satu rated and trans fats, sodium, and added sugars. Findings from these studies do not suggest that product packaging includes false claims that are in violation of food labeling regulations (see Chapter 3)
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From page 18...
... In one example, a community-wide study reviewed all packaged food products (n = 56,900) in six grocery stores in a small Midwestern city to ascertain the prevalence of four types of claims -- statements of fact, structure/ function claims, nutrient content claims, and health claims -- and to determine the frequency of such claims on food products high in saturated fat, sodium, and sugars.
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From page 19...
... Such a package environment could weaken the impact of an FOP nutrition rating system intended to guide consumers toward healthier food choices. REFERENCES Aaker, D
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From page 20...
... 2001. Packaging communication: Attentional effects of product imagery.
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Key Terms

  • nutrient content
  • content claims
  • package environment
  • product claims
  • food package

  • nutrition rating
  • food products
  • fop nutrition
  • product images
  • nutrition claims

  • health claims
  • nutritional quality
  • package design
  • consumer studies
  • international journal

  • food packaging
  • package information
  • product information
  • cereal packages
  • saturated fats

  • saturated fat
  • percent included
  • cereals marketed
  • food labels
  • packaged food

  • package marketing
  • package surface
  • total package
  • nutrition marketing
  • product packaging


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