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From page 1...
... Frequently referred to as Loving Support, the campaign emphasizes that the support of family and friends, the health-care system, and the community are essential for a breastfeeding mother to be successful. Since its inception the campaign has offered social marketing research, a media campaign, a community organizer's kit, a training conference, a breastfeeding resource guide, and continuing education and technical assistance (Best Start Social Marketing, 1996)
From page 2...
... Chapter 3 focuses on the second panel, in which presenters discussed lessons from other public health campaigns that may have resonance for the updated WIC effort. After an overview of social marketing was presented, panel members discussed the VERB™ campaign to promote physical activity among young people, the National Breastfeeding Awareness Campaign, four state-level programs, and, as an international example, the Brazilian Breastfeeding Promotion Program.
From page 3...
... Unpub lished report prepared by Best Start Social Marketing for the Food and Consumer Service of the U.S. Department of Agriculture.
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