Alliances for Obesity Prevention Finding Common Ground: Workshop Summary (2012) / Chapter Skim
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3 Food and Agriculture
3 Food and Agriculture
Pages 11-24
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From page 11... ...
Tom Robinson, moderator of the two panels, informed the audience that it was not necessary for all stakeholders to adopt or believe in every objective of each organization represented on the panels, but he encouraged participants to keep an open mind as potential common ground was explored. In the first of the two panel presentations, summarized in this chapter, six speakers discussed how a wide variety of programs focused on food and agriculture issues could help prevent childhood obesity (the second panel presentation, on physical activity and the built environment, is summarized in Chapter 4)
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From page 12... ...
The goal, said Naidenko, is to turn the Farm Bill into the Food Bill. Naidenko believes that this and other channels she mentioned represent an opportunity for the environmental movement to work toward a social attitude and policies that accord well with obesity prevention.
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From page 13... ...
Alluding to the concept of "stealth interventions" (see Chapter 1) , Greger noted, "This altruistic urge provides a kind of stealth motivation to effect behavioral change." Yet, one-third of dog owners do not walk their dogs, so this can be a target for promoting physical activity for tens of millions of people.
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From page 14... ...
For example, when the Humane Society works with unions to slow line speeds at slaughter plants to prevent worker injuries, or with environmental groups to effect better manure management, or with public health groups to stop the feeding of millions of pounds of antibiotics to farm animals, it is involved in crossmovement alliances that can improve both animal and human welfare. COMMUNITY FOOD SECURITY The Community Food Security Coalition (CFSC)
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From page 15... ...
In Portland, Maine, for example, the Communities Putting Prevention to Work10 initiative has given every student in the Portland public schools access to a fruit and vegetable bar or a more traditional salad bar as part of the lunch program. According to Mulvey, such initiatives not only increase fruit and vegetable consumption but also create a demand for locally grown food, which supports small and disadvantaged farmers.
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From page 16... ...
Another strategy involves changing the daily environments children experience. As an example, Linn shared her perspective on a recent initiative in which CCFC partnered with educational and environmental organizations to convince Scholastic,12 through a letter-writing campaign, to stop offering teaching materials underwritten by the coal industry.
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From page 17... ...
CCFC pointed out that the Shrek III movie was about to come out and that its producers had partnered with more than 70 junk food companies to promote the movie and sell the companies' food. The organization wrote a public letter to HHS asking it to fire Shrek; the letter received voluminous press coverage.
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From page 18... ...
And that is a serious issue." Besides its demonstrated potential to increase fruit and vegetable consumption and boost physical activity (see Box 3-1) , gardening changes the relationships among children, parents, and the community.
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From page 19... ...
19 FOOD AND AGRICULTURE BOX 3-1 Research Supporting Positive Effects of Garden-Based Education and Gardening Children • ncreased fruit and vegetable consumption (Lautenschlager and Smith, 2007; I McAleese and Rankin, 2007) • ncreased moderate to intense physical activity (Domenghini, 2011)
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From page 20... ...
The 140 million people who shop at Walmart stores in the United States each week must make difficult choices, said Andrea Thomas, Walmart's senior vice president of sustainability. They want more information because they are confused -- walking up and down the aisles, they get mixed messages about health and nutrition.
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From page 21... ...
Develop a simple front-of-package seal that will debut on selected products in 2012, making it easier to identify healthier foods. Walmart is rolling out a food icon on its Great Value products that meet the nutrition criteria developed in consultation with nutri tion and health stakeholders.
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From page 22... ...
The growth of farm-to-school programs in recent years, now encompassing all 50 states, has helped create some of this infrastructure. Mulvey cited the example of the last Farm Bill,18 which included important provisions regarding geographic preferences for school meals, and said additional changes could help build local infrastructure.
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From page 23... ...
The final question in the discussion period was asked by Amy Dawson Taggart, national director of Mission: Readiness, about how the corporate culture can be shifted toward the marketing of high-quality, healthy foods, especially in marketing to children. Linn responded that drawing nutritional lines around food marketing to children does not make sense.
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