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7 Final Observations
Pages 49-50

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From page 49...
... Dietz began by recalling Imig's observation that contentious campaigns become social movements when the actors are tightly connected, when they share understandings and values, when they act collectively for change, and when the campaigns are sustained. By that measure, the movement to prevent childhood obesity is still in a nascent stage, he said.
From page 50...
... Dietz also pointed to the community programs initiated under the American Reinvestment and Recovery Act of 2009 and the Community Transformation Grants under the Patient Protection and Affordable Care Act of 2010. These initiatives, focused on nutrition, physical activity, and tobacco control, provide a model for building a social movement by combining top-down support and bottom-up local initiatives.


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