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Glossary
Pages 248-251

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From page 248...
... Traditional airport retail concepts providing traditional airport merchandise such as reading matter, candy and mints, snacks, and health and beauty aids. Convenience retail includes newsstands, news/gift shops, and newer hybrid retail concessions such as news/bookstores, news/coffee shops, and travel marts.
From page 249...
... Display advertising within the terminal building using a variety of media, including banners, wall posters, back-lighted wall displays or dioramas, wall wraps, product displays, and digital screens. Also includes non-traditional advertising such as sponsorships, advertising on loading bridge exteriors, in-holdroom televisions, in-terminal radio stations, and Wi-Fi access portals.
From page 250...
... Standard measure used to determine supportable concession space at an airport. It is typically measured as the sales per square foot for each concession category that will provide a minimum but reasonable return for both the airport and the concessionaire.
From page 251...
... Worker retention programs can range from voluntary efforts such as job fairs, to mandatory contractual requirements. Glossary 251


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