Ecosystem Services Charting a Path to Sustainability: Interdisciplinary Research Team Summaries (2012) / Chapter Skim
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IDR Team Summary 9: Develop a program that increases the American public's appreciation of the basic principles of ecosystem services.
IDR Team Summary 9: Develop a program that increases the American public's appreciation of the basic principles of ecosystem services.
Pages 93-100
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From page 93... ...
This uncertainty can come between the research findings and public perception or understanding of these findings; resulting in a public that is not prepared to implement policy and practical changes that will reverse the decline in ecosystem services, or protect their future. The research areas of measurement, modeling, remote sensing, mapping, scale-free networking, and complex adaptive systems have improved the public's understanding of a wide-range of issues from human brain activity and biological processes to social networks and weather prediction.
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From page 94... ...
appreciation of the basic principles of ecosystem services? -- Citizen science led to the creation of the National Weather Service and has been defined as "projects or ongoing scientific work in which
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From page 95... ...
appreciation of the basic principles of ecosystem services? " given recent statistics about the American public's scientific literacy of general topics (see first paragraph of the challenge summary)
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From page 96... ...
Rummel, East Carolina University • Christina B Sumners, Texas A&M University IDR TEAM SUMMARY Christina Sumners, NAKFI Science Writing Scholar Texas A&M University IDR Team 9 was asked to develop a program that increases the American public's appreciation of the basic principles of ecosystem services.
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From page 97... ...
Action The group decided that just appreciating ecosystem services and their benefits to human and environmental health is not enough if the public does not behave accordingly. Therefore, the real problem is how to create a systematic change in people's behavior to preserve or augment ecosystem services (or at least not undermine them)
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From page 98... ...
Others suggested using tangible guides for progress in preserving ecosystem services. For example, one group member noted that Stockholm has a sculpture by its train station that shows visually, through lights, how healthy the city is.
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From page 99... ...
A few of the ideas: • Geolocation apps, in which messages pop up on a mobile device when the user enters a particular watershed, for example • Incorporating water use into Farmville and other popular online games • Technology that lets individuals measure their own water use
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From page 100... ...
These individuals would ideally be those with power, contacts, and skills in a variety of fields -- people who wouldn't normally work together, coming together to create new, large concepts for action. Such groups might include professional communicators and media consultants; Hollywood producers and directors; foundations, funders, and other philanthropists; behavioral psychologists; economists; government representatives; bloggers; game and app designers; and even celebrities (who could help turn the meeting into an event worthy of press coverage)
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