Communications and Technology for Violence Prevention Workshop Summary (2012) / Chapter Skim
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5 Framing Violence Prevention Communication
5 Framing Violence Prevention Communication
Pages 32-40
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From page 32... ...
THE ROLE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY IN CHANGING MESSAGING Several speakers emphasized the observation that information and communications technology (ICT) is changing traditional violence prevention messaging, making it more accessible to wider audiences, filtering and targeting messages, and opening lines of multidirectional conversation.
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From page 33... ...
These key developments include more pervasive computing power, the appearance of cultures of sharing and cooperation, open health, biocitizenship and technological citizenship, and the rise of the infosphere1 and the information organism.2 Noting that global mobile network coverage has reached 90 percent, Dr. Ranck commented that social media has engendered a culture of sharing, of collective selves, and of real-time informatics.
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From page 34... ...
Dr. Ranck also listed a number of other new literacies that are important for public health, including service design and change management, technological literacy, new methods in health informatics, and management of public–private partnerships.
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From page 35... ...
Speaker Vish Viswanath of Harvard University of Public Health spoke of teaching children "media literacy" and how to develop a curriculum to do so. "Since we teach people how to buy clothes, how to buy cars, how to go to the restaurant from Yelp," he said, "how do we do this for the use of media?
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From page 36... ...
In turn, this is affecting organizations with traditional workplace structures and offering a democratization of empowerment in workers. "There is power leverage along what was a ladder," she said, "and is now a lattice." Speaker William Riley from the National Institutes of Health spoke about the need to improve evaluation competencies given the burdensome length of time required for a full randomized controlled trial to be carried out.
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From page 37... ...
Reidenberg agreed that it will be important to move the messages past traditional public health gatekeepers directly to the target audience. Breakout leaders Dahna Goldstein of Philantech and Harriet MacMillan of McMaster University both commented about the need first to clearly define the problem and then to identify important tools versus the other way around.
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From page 38... ...
She said that media, arts, and technology can be used for more than just to improve productivity and disseminate information; they can also be vessels for communicating cultural values, such as human rights. She emphasized that their program "transforms the way people think about domestic violence by pervading the culture in that way." Third, she stated, "We really believe that everyone needs to be a part of the solution.
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From page 39... ...
Given this situation, Dr. Carta and her colleagues created a mobile phone component for their intervention that aimed to teach parents positive ways of interacting with their children in the hopes that the mobile component would increase the participation rate.
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